Which Is Better, The Color Yellow Or Thursday

I started the day with the Towne Lake Team. The workshop was Bullseye Networking. The FeedForward card yielded the wealth of four questions–yipee!
First up:
Do we want Allies or Advocates?

If you’ve heard the workshop
you’re familiar with the metaphor.
Six rings on the Bullseye represent
the levels of our interactions.
Quick review:

The Accidental network bumps into us. Then . . . nothing.
Acquaintances recognize us,
but may not remember our name.
Associates acknowledge knowing us.
(This can create an anti-referral.)
Affiliates endorse us.
(This is a referral. And it’s a good one.)
Advocates insert us.
(They don’t wait for a request, they bring us in.)
Allies direct us.
(They tell us where we’re messing up.)

The question, again:  Do we want Allies or Advocates?
The answer?

Yes!
Please!
I want it all.
I want it now. I want more!
If some is good, too much is never enough!

Oh, wait, that’s not right.

Few of us have more that one or two Allies at a time, and fewer still are fortunate to have more than 4 or 5 in a lifetime.  Remember that everything goes two ways. I have to be willing to let someone correct direct me. I am only willing to take that from a few people, so I don’t build too many relationships that deep. It takes too much time.

It takes time–both years and minutes–to develop an Advocate relationship.  Think about the Advocate relationships you have now. How frequently do you talk to these people? Often every day. Certianly more than once a week. Quick reality check: how many Advocate relationships could you realistically sustain?

Affiliate relationships are where the referrals are. Don’t overlook these! And while Associates often work against us, there is no way to get to Affiliate without starting at Accidental.

Action item:
Take a look in your upper left desk drawer.
+  Pull out all of those business cards, held together by rubber bands, in the dark, making no money.
+  Flip through.
+  Throw out the ones you don’t know. (They don’t know you, either.)
+  Pick three Associates and move them to Affiliate.
=  Make money.

3 Responses to Which Is Better, The Color Yellow Or Thursday
  1. Anthia McStatts Santini
    August 31, 2009 | 9:40 am

    I think you are so correct with the Bull’s eye Networking breakdown. I never thought about breaking it down like that but it all makes sense. But, how can we take a very friendly relationship of Associatle to Affiliate because there seems to be a step in between there or at least in my situation because I know several people very well but I can’t seem to get to the Affiliate step sometimes and I may have known them for years through Rotary or even social friends. I am not a pushy person so that may be the problem.

  2. Wendy Kinney
    September 1, 2009 | 4:33 pm

    Anthia, thanks for the question–I have the answer!

    Tell stories.
    About your business.

    Always have three prepared.
    They’re short, 15 seconds, PAR (the red card from the InfoMinute).

    “When” you might ask “do I tell them?”

    A-HA!

    When the Associate asks you that ubiquitous question “So . . . what’s new?”

    Now, go make money ~ W!

    PS: Pushy isn’t the answer. Pushy is offensive. Don’t do pushy. Just don’t do it. Period.

    PS2: And don’t ask them for referrals, either. Don’t say, “Hey, if you ever know of anyone who needs some printing, think of me.” If you want to know why, check out an article I wrote here: http://blog.powercore.net/index.php/2008/09/why-asking-for-referrals-ruins-the-relationship/

  3. Just Tell Me What To Do » PowerCore Members' Blog
    December 16, 2010 | 6:05 pm

    […] Dateline Towne Lake PowerCore Team – 28 August 2009, Bull’s Eye Networking […]

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