Kari Plays With Stories

Hi Wendy,

Will you check out this InfoMinute?
It’s a little different in that there’s not a story about a specific client
but instead a story about a specific talent – does that make sense?
Read it over and let me know if you think this will be an effective
use of my InfoMinute and if I did the time wheel correctly.

Thanks!!!!!
Kari Jaspert   
“The Cake Lady”
Sweetness Cups & Cakes, LLC
470-233-2159
www.SweetnessGA.com

Kari, this is great!
I think you should use it,
AND
I have some suggestions.
(We didn’t get to cover |everything| after all!)
Are you willing to let me do this in the blog, like Lee did?
(It will give you some press!)
I’m cool if you say no – or if you want to see them first.
Eagerly – W!
Go for it!  Can’t wait to see!! 
 


According to food historians, the first culture to show evidence of baking skills and interest, were the ancient Egyptians.  The assumption is that they were probably fed up with game meat and wanted to try something new.  However, the cakes were more bread-like and instead of sugar, they were sweetened with honey.  I’m Kari, the inspiration behind Sweetness Cups & Cakes. Just about anyone can bake a cake from home.  With the Internet these days, you can find thousands of recipes that best suit your needs.  But, can the average Jane (or Joe) look at an object, such as a digital camera, and recreate that image as a 3-D cake?  With shows on television such as Cake Boss and Cupcake Wars, the grocery store cake is a thing of the past.  My favorite client is someone who is celebrating a milestone event and is hoping to impress the crowd.  They want to talk to me because they just don’t have the time, patience, or talent to follow YouTube videos in hopes that their cake will turn out just as fabulous! Give them my card and tell them I will follow up within one business day. 
 

1: What a great bit of new information – and funny! Your Blue Card is terrific.
 
2: I like your White Card, too. I think the word “inspiration” is inspired here. {grin}
 
3: This Purple Card is an “away from”. You want referrals to come “toward” you,
therefore, your words have to be about you–not about the “other”.
Assignment #1: I’m going to give you a replacement Purple Card here – and then
you riff on that, come up with another one that’s about you. {Not the average Jane.}
I can look at any object, for instance, this digital camera, and recreate it as a 3-D cake.
 
4: Watch out for the sales language – (did we talk about this? the word “you”?)
 With the Internet these days, you can find thousands of recipes that best suit your needs.
Assignment #2: Rewrite this sentence so it doesn’t use the pronoun “you”.
 
5: “the grocery store cake is a thing of the past.” is about the “other” — the grocery store.
Assignment #3: Rewrite this phrase so it’s about the future result, from a client’s perspective.
I’ll give you one, then you do one: “With shows on television such as Cake Boss and Cupcake Wars,
a special occasion cake has to make guests gasp.”
 
6: The mantra for referral marketing is:  {repeat in unison}
Specific is always more profitable than general.
 
This is particularly true in the Green Card.
Someone (by definition) isn’t specific. (Neither is Anyone, or Everyone, or Somebody, or …)
The Green Card is: WHO wants you, and HOW will I recognize them?
Assignment #3: I’ll give you two Green Cards here – then you give me five.
 
A: My favorite clients are world travelers who collect tea cups.
B: I’m a good fit for an executive who’s known for his ties.
 
Now you.
Give me five!
 
7: One technique for Golden Cards is to use a hope, a dream, or a fear.
Another is to ask “why is that important” three levels deep.

So I’ll give you Golden Cards for the two Green Cards I wrote, and then you
give me Golden Cards for your five Green Cards. 

A: My favorite clients are world travelers who collect tea cups. They’re planning
50th anniversary party and want it to immortalize the life journey they’ve taken
together.
 
B: I’m a good fit for an sales executive who’s known for his ties. His administrative assistant
is planning a celebration for a big account he just closed. She knows he’s proud of this
accomplishment, and she’s looking for a way to be sure the buzz makes it all around
the the world for him.
And now you . . . 
 
8: What we, your listeners, need in the Platinum Card is to know what action to take next.
Often it’s going to be a question. I’ll give you two for A: and B: above; bet you know what
your assignment is!
 
A: Mention that you have breakfast every Friday with a cake sculptor who could recreate
their collection as a celebration spectacular.
 
B: Ask her if a cake reproduction of his flashiest tie would keep the corporate grapevine talking.
 
Okay Kari – “Go for it! Can’t wait to see!!”
 
 
 
4 Responses to Kari Plays With Stories
  1. Kari
    February 3, 2014 | 10:32 pm

    You’re gooooood! 😉 I will have my 5 posted by the end of this week. Thanks Wendy!!

  2. Kari Jaspert
    February 5, 2014 | 11:21 pm

    Okay, here’s my revision (I hope I did okay!!). I still owe you my “5”s (well, I guess 4 now as I did not use your examples in my revision). So much to remember, but I will eventually understand the “cards” thoroughly. 🙂

    According to food historians, the first culture to show evidence of baking skills, were the ancient Egyptians. The assumption is that they were probably fed up with game meat and wanted to try something new. However, the cakes were more bread-like and instead of sugar, they were sweetened with honey. I’m Kari, the inspiration behind Sweetness Cups & Cakes. Just about anyone can bake a cake from home. With the Internet these days, thousands of recipes can be found with a simple click of a mouse. However, what the Internet does not provide is the sheer talent needed to recreate objects, such as a digital camera, in the form of a cake. With shows on television such as Cake Boss and Cupcake Wars, clients want to impress their guests with show-stopping cakes and I can help them achieve that desire. My ideal client is a mother whose daughter is about to turn 16 and wants her party to be unforgettable. She wants to talk to me because I can turn her daughter’s favorite purse into a cake! Tell her you have breakfast every Friday with a cake sculptor who has the talent that is guaranteed to put a smile on her daughter’s face.

  3. Wendy Kinney
    February 6, 2014 | 2:35 pm

    Kari! I’m so impressed with you! BRAVO!!!!!

    • Kari Jaspert
      February 10, 2014 | 6:19 pm

      Thank you for your help, Wendy! Had lots of smiles this morning as I read my InfoMinute. 🙂 Now I pay more attention to the folks not following the time wheel. I can see the difference.

      Kari

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