What to DO to GET Referrals: When To Talk About What

Referral Trigger for the week of November 28
Topic: When To Talk About What
Conversation lead by the Decatur Team (100% responses achieved)

happy young business man portrait in bright modern office indoor Identify your industry’s busy season.

  • How long does it last – when does it start and end?
  • What are the conditions, time frames and deadlines that
    make these weeks the time when you are busiest?


26 Responses to What to DO to GET Referrals: When To Talk About What
  1. Erin Murphy
    November 27, 2016 | 1:01 pm

    As a marketing communications writer, I don’t really experience a cyclical “busy season,” although I do find that I am busier at the beginning of the year when budgets and marketing initiatives are shiny and new. That being said, there are always websites being re-launched, a new product or service to promote, or blogs that need refreshing, which is where I can be a helpful cog in the marketing wheel. I do find that my proofreading services are sought after more in the first quarter because that is when many companies are preparing their annual reports.

  2. Jill Pullen
    November 27, 2016 | 2:22 pm

    I do not experience a busy season for my marketing consulting business per se, but our new clients will surge a bit at the beginning of the year — new year’s resolutions apply to businesses too! I have also seen an uptick in new business in the fourth quarter of the year, as businesses invest in marketing efforts to offset tax liability.

    Jill Pullen

  3. Mary Paguaga
    November 27, 2016 | 6:31 pm

    I help people to live better in their homes. February to August is my busy season, when the New Year’s resolutions that were so empowering to identify have still not managed to manifest on their own. Why is it so hard to stick to resolutions?

    (1) Life gets in the way. After a month of excuses it becomes clear that there will always be distractions.
    (2) We are creatures of habit and comfort. It is a lot easier to achieve a life shift with nonjudgmental support. Resolutions are set during a time of reflection when it is clear what needs to change and why. Guidance, a sounding board, expertise and a team of extra hands make it possible – even FUN – to create the degree of change that is necessary for a life shift.

    Most planning happens during the first quarter (or the fourth), and improvements in quality of life are high on the resolution list. After the holidays, life rhythms are steadier and it’s easier to work on big projects in the home. Moderate temperatures in spring make it more comfortable to work in the garage, basement, and attic. Spring and summer bring a sense of renewal and activity, and daylight savings lets us get more done in a day.

    SOS Mary – because anything is possible with the right support.

  4. Joann Taylor
    November 28, 2016 | 11:53 am

    My busiest season use to be during the Holidays, but in 2016 that turned out to be April through November. It varies year to year but my clients who are ready to spend money actually set the deadlines —-company coming? moving to new house? holiday party? baby coming? or just time to refresh a MBR.

    As it nears the Holidays, people seem more involved in preparation for family than attacking large projects. After tax time when returns are coming, children are off at camps during the summer, Mom has time to think about projects and especially after school starts.

    We are always busy with installations and Matt and I are always ready!! So, it kinda boils down to this—when my clients have money and are ready to go, I gotta be ready too. The volume of everyone making that same decision at the same time creates the deadlines and the pushes.

    We are used to it and we always make sure that when the “push” slows down, we are reaching out with gratitude and expectations for the next job!!!

    Joann Taylor
    Taylor Design Consultants, inc.

  5. Joann Taylor
    November 28, 2016 | 1:43 pm

    My busiest season use to be around the Holidays, but in 2016 my busy turned out to run from April until Thanksgiving.

    Knowing tax refunds are coming, children are at summer camps or school has started, all generates new work because Moms are free to start looking, getting new ideas for their upcoming projects!

    The conditions, time frames and deadlines all depend on the client ready to spend some money on the project in front of them——baby coming ? moving into a new home ? parties ? or just time to get a fresh look in the MBR? are all good examples. They have the time frames, along with the “now I need it” mode and we have to be ready.

    The volume generated is everyone makes up their mind to move forward on “their project” at the same time and when that happens we have a busy, busy time getting around to consult with everyone, measure, calculate expenditures and DELIVER!!! We are used to it and have the process in place to put the pedal to the metal and produce!

    We always have installation going on so Matt and I stay ready for that and, when all the flurry is coming close to an end, we are reaching out with gratitude, soliciting leads and referrals, old clients and new for exciting fresh, new business to come!!!

    Joann Taylor
    Taylor Design Consultants, inc.

  6. Wendy Watkins
    November 28, 2016 | 2:01 pm

    As a Business Coach, I find that first and last quarter of each year brings me clients that are looking to create a better year than last year. When business owners have received information from their accountant or financial planner about their numbers or they are looking to create more ease and profit with effective systems or processes, they reach out to me to become their business coach.

    My business also experiences an influx of clients after I speak or present at a conference or professional organization/association.
    When people experience my passion and wisdom in helping others create a profitable business and delicious life, they reach out to speak to me and I help them find the right coaching program in my repertoire for their needs.

    Wendy Watkins
    Business Coach
    Mind Body & Business with Wendy Watkins

  7. Brooks Mackintosh
    November 28, 2016 | 4:35 pm

    My busy time of year is January and February, when people are working on their New Year’s resolutions and decide to put a will in place. I can’t tell you how many clients tell me, “We’ve been meaning to get wills since the kids were born.” Then I find out that their kids are 8, 10, or 12 years old! The will is the only place to make a legally binding choice of guardian for minor children and to ensure that family members will be financially protected. I see people in January or February when they finally decide that this will be the year to get it done.

    Brooks Mackintosh
    Estate Planning Attorney
    Mackintosh Law, LLC

  8. John Kozak
    November 28, 2016 | 5:02 pm

    As a CPA that focuses on tax returns, this is easy. My busy season is January through April. Fortunately, the work volume increases steadily and does not come all at once. The peak is definitely March 15th (business tax deadline) through April 15th (individual tax deadline). After April 15th, it feels as though I quit a second job.

    Interestingly enough, however, many people (and clients) forget that we have other mini busy seasons throughout the year. So, the weeks leading up to September 15th and October 15th tend to be busy as well. It seems that these deadlines come as a shock to clients as they forget they have tax returns due. This is, however, why we are here – to nicely remind and motivate them (and of course to make sure they do not miss the deadline).

  9. John Bennett
    November 28, 2016 | 6:29 pm

    My busy season for purchase closings is Spring and in the Fall right before school starts. People tend to take vacations in the summer and no one wants to move in the winter. Families with children want to be moved into the new home before schools starts. For refinances, we get busy whenever interest rates drop, which could be at any point during the year.

  10. Jason Conn
    November 28, 2016 | 10:30 pm

    The busy season for real estate is typically from March to September. This is the typical home buying season, with the Summer being the most likely time for closings (especially for buyers with kids…out of school). Typical contracts allow for 4 key deadlines 1. Inspection, 2. Appraisal, 3. Financing, 4. Closing date. If each of these items is completed in the allotted timeframe, the client’s earnest money is protected. Certain loan programs or other requirements may cause the dates listed in the contract to be unrealistic. Communication to all parties regarding the turn times and progress toward these key deadlines is a very important part of protecting my clients and their earnest money. This can be a big balancing act when volume is high. Constant, daily check ins with my assistant is the best way I’ve found to keep everyone on task and to keep loans closing on time.

  11. Susan Powell
    November 28, 2016 | 11:05 pm

    I do a form of Bodywork that I have created over the last 15 years of practice called Connected Body Therapy. My main focus is on Chronic Pain conditions. There is no busy season for chronic pain.

    Stress does contribute to chronic pain symptoms and conditions, so high stress times in people’s lives can send them my way. I have had a very busy schedule as of late and I definitely think that the stresses of the national election cycle have had a part in that. Many people have come into my office with anxiety and depression and other stress symptoms in the last 2 months or so.

    I can also see an uptick in calls during Spring and Fall – the change of seasons not only has folks out and more active than usual, they are also the dreaded allergy seasons in Atlanta.

  12. Duncan Cottrell
    November 29, 2016 | 1:41 pm

    When I as The Entry Enforcer perform door & window reinforcing for home security, I am “hardening the target” to keep burglars and other intruders from breaking into the house. I experience an uptick in homeowners wanting their doors reinforced during the summer and during end-of-the-year holiday season. National FBI and local police statistics show these times having increased break-ins. Is it a coincidence that the summer and holiday season correspond to school vacation time? No. When a couple of doors get kicked in within a short time, the surrounding neighbors suddenly get motivated to call The Entry Enforcer and have their doors reinforced with steel to keep it from happening to them. There is usually a lag time at the start of the summer before homeowners start reacting to news of increased break-ins. Around the holidays, people call me for security work on short notice as they suddenly realize they will be gone for a week or two visiting relatives.

  13. Elisa Iannilli
    November 29, 2016 | 2:17 pm

    As manager of shared office space in the heart of downtown Decatur, it is important for the company to have a solid presence in the community. We are firm supporters of the Decatur Business Association and of the city of Decatur events and festivals.

    Our busy season is May through September when summer festivals and community events take place. In January/February we plan and commit to the events we will participate in. In March/April, we make preparations such as ordering supplies and scheduling staff.

    After each event, we continue to be busy as we follow up with potential clients, schedule tours, and host meetings.

    Elisa Iannilli
    Decatur CoWorks

  14. Mary Buzzeo
    November 30, 2016 | 3:08 pm

    As a bookkeeper, my busy season is from November through February. As business owners approach the end of the year, they realize it’s time to get their finances in order for tax time. If they are working from a shoebox mindset, they have no idea if they will even owe taxes, which is scary for them.

    I also am contacted by people who are planning to launch a business in the new year and need to have a bookkeeping system put in place.

    Mary Buzzeo
    Journals & Ledgers

  15. Diane Morris
    November 30, 2016 | 10:14 pm

    This is the first year of my business expansion, BrandtasticYou so I have not had to experience a buying cycle as of yet since my business is not seasonal. I am finding more women are interested in their appearance and confidence as they enter into the holiday season and the New Year, though. I believe my business is year round because life cycle events occur year round. I am excited to see how my first image consulting business year evolves. Through the assistance of Powercore, I have a great opportunity to spread the word about my business and other businesses as well.

  16. Dianne Lucht
    November 30, 2016 | 10:24 pm

    As a Registered Nurse and Health and Wellness Strategist I help clients implement natural ways to ease their aches and pains and keep their whole bodies healthy.

    My busy times arrive:
    ~With the dreaded New Year’s resolutions when clients are too aggressive when starting new exercise programs and activities.
    ~During the winter months when I help new clients break the “cycle of sickness- coughs, colds, viruses” or if they are already clients, prevent illness.
    ~During the spring and fall when allergy season hits.
    ~When the weather warms and everyone becomes a Week-End Warrior and over uses their bodies.

    Live Well Live Life
    Dianne Lucht,BSN,RN

  17. Ebonique Barber
    December 1, 2016 | 3:22 pm

    Typical busy season for my industry is from August to January. This tends to be the case due to the holiday season, and an increase in meeting shipping demands for retailers and customers alike.

    During this time of year, businesses are heavily tasked with meeting delivery demands and expectations of clients and customers. Prior to providing delivery services, my experience in this capacity revealed that issues with meeting demand varied from failing to source/ partner with reliable delivery providers, sales projection, and lack of diversity in shipping options.

    As the saying goes, “Don’t put all your eggs in one basket.” Utilizing a new courier service provider like 4th Quarter Logistics Solutions (4QL Solutions) provides retailers, e-commerce shippers, logistic providers, and individuals with a flexible option to meet delivery deadlines.

    We are fully aware of last minute shipping needs. We welcome the opportunity to identify the best shipping solution suitable to meet seasonal and non-seasonal client deadlines.

  18. Troy Logan
    December 1, 2016 | 5:56 pm

    My busy times are typically this time of year. Holidays are a time when crime tends to rise and subsequently so does my business. We are also getting close to the beginning of a new year and so New Years resolutions become a source of clients looking to physically get into shape.

    Live Fearless! Live Fit!
    Troy Logan Master Instructor
    Strike First Fitness, Inc.

  19. Tamara Chastain
    December 1, 2016 | 6:43 pm

    My business seems to be fairly steady except for the holiday season. The better the economy, the less fluctuation in work volume I see.

    Historically, April and October have been my most profitable earning months, which could mean January and July are common months for people to begin considering their need for a designer!

  20. Laura Brookshire
    December 1, 2016 | 6:44 pm

    People have a need to buy or sell houses all year long. I am fortunate that I have a year round steady business in part because I work all year long.

    The market does increase in the spring and summer simply because that is most convenient time for a family to move because it lessens the impact of of interruption on their children’s school schedule.

    Many agents experience 2/3’s to 3/4’s of their annual business during the months of March to August. While our business does increase during those months we don’t seem to experience the drop others do. I credit that to consistent nature of our marketing to our clients and reminding them we are always there when they or anyone they know need us.

  21. Michael Sussman
    December 1, 2016 | 9:01 pm

    As an independent insurance agency, I am lucky in that my busy times are determined by my wonderful gate openers busy seasons. I have a diverse group of gateopeners so there is a steady flow of business all year long. When houses our being purchased are sold, we tend to get great flow of business from our mortgage lender referral generators. Towards the beginning and end of the year, our wealth managers and financial planners really start to heat up with their referrals.

  22. Sam Lysinger
    December 1, 2016 | 11:02 pm

    Our busy times for break-fix work are the Months of January, May, and September. Ironically, these are the three times of the year when Mercury is in retrograde. Projects fluctuate throughout the year as does scheduled maintenance, but Mercury keeps us busy.

  23. Earl Skates
    December 1, 2016 | 11:41 pm

    I have two times a year that are my busiest times of the year for me, however the busiest start right after Black Friday and ends right before the Super Bowl. Most of the time so many people get great deals on flat screens during the same time and they all want them mounted right after thanksgiving or right after Christmas. Its a little window of time to install a lot of TVs all over the Atlanta area; however, I get them all done even if I have to install them at a latter time. E-Z-AZ THAT…

  24. Melissa Black
    December 2, 2016 | 1:02 am

    My busiest season is from December to April, the season for flu and colds. Flu season starts and ends later in the calendar year, lasting even until May! With less sunlight and less time out doors, people’s moods and immune systems are also lessened, allowing viruses and illness to spread more quickly. In April spring fever starts to really set in. The summer sun returns and vacation season approaches. Spring is a great time for people to come in for an annual physical and “tune up” with direct primary care.

  25. Dan DeWoskin
    December 2, 2016 | 11:15 am

    Often, the end of the year can be the busiest time for resolving cases. Many insurance adjustors will try to close out claims before the year ends, courts will place dozens of cases on trial calendars with the hope that many parties will find last minute resolutions and settlements, and many clients are anxious and financially motivated to have extra money for the holidays. Although it can be beneficial, we always encourage our clients not to lose perspective on what fairness dictates and not to settle for less than full and fair compensation.

    December 2, 2016 | 10:46 pm

    As a new health care provider, it is difficult to say at this time if there is indeed a true “busy season” in the Chiropractic industry. We operate in such as way that promotes life-long wellness and not time specific relief. Our motto is “structure determines function” and bodily function or life function for that matter has no “busy season”. I’ve found that the summer months (in past clinics) are typically rather slow simply due to vacations, but that doesn’t (or hasn’t) stopped an influx of new patients from calling. Joint pain or discomfort has no off-season. We make big marketing pushes in the fall because it tends to be the time when folks settle into a routine following the summer vacations and with the onset of school. I’m excited to see how this holiday season influences our growth, but a few weeks in…there has been no change or drop-off thus far. Thanks

Leave a Reply

Wanting to leave an <em>phasis on your comment?

Trackback URL http://powercore.net/2016/11/what-to-do-to-get-referrals-when-to-talk-about-what/trackback/