How Could I Better Use PowerCore?

Let’s start with two concepts: multitasking and utilization.

Multitasking means doing one thing that requires attention while we are doing another thing that does not. Consider driving and texting: which thing does not? Or talking on the phone while answering email: who does not require attention?

Utilize is not a three-syllable way to say use. Utilize means to use something for a purpose other than it was originally intended. I use a pen to take notes. I utilize a pen to prop the door open.

With these two concepts in mind, how can you make best use of PowerCore? Pick a number – any number – I’m going to pick three right now, but I’ll probably keep adding to this over time.

1: Turn InfoMinutes into a blog posts. I recently asked a past Member for some help. In response he sent me links to two blog posts. “These started out as InfoMinutes,” he said. The cool thing was I learned exactly what I needed to know, in two minutes

2: Do a four-way lunch once a month. The key to generating business from networking activities follow through. Put a day on your calendar [second Wednesday], pick a convenient location [convenient to you – this is about you], and invite three people to join you for lunch. One from your Team, two from other parts of your business life. Could be other networking events, or a client, or a past client. You’ll be introducing three people to each other, and all three will think you rock.

3: Use your 7-Minute presentations at a Rotary meeting, or for a club presentation. You got FeedForward, you know what the questions were. Take this and go make more money. Even more fun to plan a joint 7-Minute, and then jointly promote that as a lunch-and-learn opportunity.

4: Hand off every hand-off. When Members have paper to illustrate their 7-Minute topic, get it off your desk as soon as you get back. Write [on the paper, or on a post-it note on the paper] “I heard this presentation this morning, and thought of you. I know Joey personally. I’d be happy to introduce you if this resonates for you.” The client who gets that now knows that you are more valuable than just what you do, you are as valuable to them as the additional people you know. Perhaps more important, you’ve just modeled for your client a way to refer to you. Yeah.

5:  What was new on the FeedForward cards? Include that information when you’re speaking with prospects. If it was new for us, they don’t know it either. Sharing new information is how we know you know your stuff – and it’s how prospects choose you, too.

6: Follow through has to rotate through verbal, visual, and hand-to-hand, until you identify a person’s preference. Utilize {as opposed to use} an invitation to your Team as a reason for following through. Ask, “is your business in growth mode?” and invite them to attend. Your purpose isn’t to bring a Visitor – that’s a bonus – your purpose is to have a reason to follow through that’s about them, and you’re utilizing an invitation to visit your Team as the {ahem} reason. Fun, eh?

7: Get value from un-competitors. You’re not in competition with the Members in your seat in other Teams — because their Team Members aren’t going to refer to you, and your Team Members aren’t going to refer to them. Which means you can share very important information with each other. There are groups of massage therapists, chiropractors, and real estate agents, who share InfoMinutes with each other. If you write a series of six InfoMinutes on a topic, and share them with five other people who reciprocate, you’re getting 30 InfoMinutes for the price of five. Even if you wouldn’t say exactly what they wrote, it’s much easier to edit than it is to write from scratch. Four chiropractors in the same practice just identified that each of them has a totally different Best Client genome. How cool is it to work with someone who understands your industry?

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