Predictably Irrational: The Hidden Forces That Shape Our Decisions
For years we've known that offering a referral incentive ("Give me a referral and I'll give you $100") backfires.
Dan explains why.
His description of social norms vs. market norms is emotional and memorable.
Do I believe in saying thank you?
- Yes, of course.
Do I believe in offering a thank you to generate a referral?
- Now less than ever.
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