*Personality not included

I'm a BzzAgent.
The Frogpond is a perk.
And that's where I learned about Rohit Bhargava's book:

*Personality not included
*Why Companies Lose Their Authenticity-
And How Great Brands Get It Back.

He inserted a little punctuation personality!

I'm liking Bhargava's material for several reasons:

• It's real. As he says in the forward, he's currently working in the industry. This is not a case study from one successful client. These are principles he uses daily.
• His layout is fresh. He says most books peak in chapter six. So he ends the first section at chapter six, and included feet-on-the ground exercises and templates in the second half of the book. Then he references a tool in a chapter, (so I flip forward) ends the tool with a reference to another chapter (so I flip back) it's taking me a pack of post-its to keep my place!

Bhargava also included ten marketing techniques:

• Curiosity Marketing
• Karmic Marketing
• Participation Marketing
• Un-Whatever Marketing
• Sensory Marketing
• Antimarketer Marketing
• Insider Marketing
• Incidental Marketing
• Useful Marketing [Members who have partipated in the GateOpener Workshop have explored this arena.]

Each technique begins with reasons to green light or red light the technique.

Un-Whatever gets a green light for businesses in a crowded marketplace; a red light if the product or service is only marginally different from competitors.

How fresh; what personality.
This work ties directly to InfoMinutes.
Great new material.
Can't wait to share it.