Wendy’s Desk

“Everyone is a great client for me” is not ever true – InfoMinute Green Card version

Tyler felt spammed (Best Client version) because she wasn’t seen. She was lumped. Eeeewww. It was the script: “my specialty is in your industry.”  (May I Tell Him He’s Wrong?)  that created her predictable response: “I’m unique – so I am not your client.” Think about the differences between an elevator pitch and an InfoMinute. ____ An elevator pitch is meant…

“Everyone is a great client for me” is not ever true – Best Client version

Tyler‘s experience isn’t unique: (May I Tell Him He’s Wrong) She was prospected: “he asked how I handle credit card processing for my business” She responded: “I don’t. I only accept check or cash and I do not intend on changing any time soon.” He corrected her: “My specialty is in your industry. A growing business should accept…

May I Tell Him He’s Wrong?

Wednesday’s email from Tyler Verlander: Question… see the email below. He called me a couple weeks ago after picking my name out of the PowerCore.net directory and was asking me about PowerCore. Said he was a member of another organization, but was looking to get out as he didn’t like it anymore, didn’t think it was…

Why it’s important to charge PowerCore Members full price, and how to violate that rule.

The purpose of PowerCore is not to do business with each other – if it was, you’d just attend once, collect everyone’s card, and follow through. When people do that they might get a bit of business, but they don’t get any where near the value the Team has for them. PowerCore’s purpose is for Members…

Cliches aren’t Purple Cards

The Purple Card in an InfoMinute answers the question “Why me?” Cliches, by definition mean: we’re all the same. That’s why cliches can become profitably differentiating Purple Cards. Here’s today’s cliche:  “I’m incredibly responsive.” Your assignment, right now, is to click comments and add three Purple Cards for yourself that come from this cliche. Click…

Where to Mine for Purple Cards

Last week I explored a gold mine and panned for gold with Tanner (7) and Mason (10). We learned from Miner Josh that the biggest chunks of gold were found right on the surface. Meanwhile, Jill Pullen discovered a new vein rich in Purple Cards: “I was just scanning feed forward cards from a 7 minute…

Why the Purple Card is Crucial to Referrals

Every minute of referral conversation needs five seconds of differentiation. Five seconds that answer the question “why I am good at this.” That’s the Purple Card. FOMO has been added to the Oxford Dictionary. It means fear of missing out.  Sometimes people don’t share specific Blue Cards {the Blue Card is new, valuable, usable information}…

Should You Share Negative Feedback?

At Orientation Essentials we use FeedForward cards, and a new Member asked: “Should you share negative feedback?” There are at least 17 answers to this question – each of them in context – I’ll share six today: On a FeedForward Card. No. Not ever. If the receiver is going to interpret this as bad news (and negative…

Confidence Creates Credibility.

The Purple Card in an InfoMinute is short – just five seconds – and it tells why you’re good at what you do. Examples I use frequently are Mary Galardi’s “I work with a clean clear desk”, my sister-in-law’s “I’m a certified picky person”, and my own “I’m good at remembering names.” During InfoMinute Seminar I share three…