InfoMinutes

Why it’s important to charge PowerCore Members full price, and how to violate that rule.

The purpose of PowerCore is not to do business with each other – if it was, you’d just attend once, collect everyone’s card, and follow through. When people do that they might get a bit of business, but they don’t get any where near the value the Team has for them. PowerCore’s purpose is for Members…

Cliches aren’t Purple Cards

The Purple Card in an InfoMinute answers the question “Why me?” Cliches, by definition mean: we’re all the same. That’s why cliches can become profitably differentiating Purple Cards. Here’s today’s cliche:  “I’m incredibly responsive.” Your assignment, right now, is to click comments and add three Purple Cards for yourself that come from this cliche. Click…

Where to Mine for Purple Cards

Last week I explored a gold mine and panned for gold with Tanner (7) and Mason (10). We learned from Miner Josh that the biggest chunks of gold were found right on the surface. Meanwhile, Jill Pullen discovered a new vein rich in Purple Cards: “I was just scanning feed forward cards from a 7 minute…

Why the Purple Card is Crucial to Referrals

Every minute of referral conversation needs five seconds of differentiation. Five seconds that answer the question “why I am good at this.” That’s the Purple Card. FOMO has been added to the Oxford Dictionary. It means fear of missing out.  Sometimes people don’t share specific Blue Cards {the Blue Card is new, valuable, usable information}…

Confidence Creates Credibility.

The Purple Card in an InfoMinute is short – just five seconds – and it tells why you’re good at what you do. Examples I use frequently are Mary Galardi’s “I work with a clean clear desk”, my sister-in-law’s “I’m a certified picky person”, and my own “I’m good at remembering names.” During InfoMinute Seminar I share three…

How Can I Be Polite Without Costing Myself Referrals?

Prologue: Wendy, I am currently in a series of InfoMinutes about my merchant services audits. A merchant services vendor is visiting tomorrow (I invited him, he knows what I do).  Although I’m not selling merchant services, I do address some of the unattractive service practices, and I don’t want to put my visitor on the spot….

You Gotta Know WHEN To Say It

For the past year I’ve been doing specific research about timing. The |when| of referrals. Here’s the new information: if your business has cycles, it’s crucial to talk about that cycle  three months |before| the need or event.  Sales use just-in-time information.Referrals need time to percolate. We’ve just passed Valentines Day, so let’s use that…

Kari Plays With Stories

Hi Wendy, Will you check out this InfoMinute? It’s a little different in that there’s not a story about a specific client but instead a story about a specific talent – does that make sense? Read it over and let me know if you think this will be an effective use of my InfoMinute and…