- Workrooms are a Members-only benefit.
- InfoMinute Seminar is a prerequisite.
What you do is the name of a filing cabinet.
Your competitors use that name too – which means it’s not profitable.
Each drawer of the filing cabinet is a product or service your clients think they’re buying when they hire you. It’s possible to profitably cover a drawer of information in an hour. (No one ever wants to listen to me talk about my business for an hour.)
In each drawer there are hanging folders. At least six. As many as 36. Sometimes even more. Each hanging folder is a profitable 7-Minute Presentation. (How many 7-Minute Presentations do you get in a year?)
Inside each hanging folder there are at least six file folders. One file folder of information can be profitably covered in one minute. A file folder’s worth of information is an InfoMinute, a blog post, or a flyer, or a newsletter article.
In this two hour workroom you’ll divide each drawer into hanging folders; pick folders to focus on for the next year, and divide the folders into series of InfoMinutes.
Write InfoMinutes quickly.
Use InfoMinutes in multiple ways.
Step up referrals.
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