What Aren’t You Talking About?

I like boxes.
And cases.
And containers.
In fact, often I like boxes more than the present inside.

(A friend once recognized that.
“The gift is inside,” she told me, eyes twinkling,
“but I know you’re going to love the box.”
It is beautiful deep green handmade paper.
I still use it.)

Four months ago we bought a Jambox.
Love it.
Carry it with me everywhere.
Use it in the car and in meetings, in the office, in the loft. I use it a lot.
Today I was cleaning up and decided to throw away the box the Jambox comes in.

(It is a beautiful box.
Lucite on top, black on the bottom.
I might save that Lucite part.)

Before I threw it away I decided to look in the bottom one last time.
Lo and behold more accoutrement.
There was a USB connector,
and I’d already been using the USB connector,
so I’m not exactly sure why there’s a second one.

And I found a case.

I like cases.

This case is really cool.
It folds into a flat skinny little slip;  it has magnetic closures;
it looks like I could leave the case on while I’m using the Jambox.

But I didn’t know it was there. 
And I like cases. 
And my Jambox does have a little rub where you can see it’s been used
that it wouldn’t have if I had used this case from the very beginning.

Wouldn’t this case have been obvious and attractive to me
when I pulled the other things out of the box originally ?

Which got me thinking.

Why didn’t I know the case was there?
I would have loved that case.
I would have valued that case.
I would have talked about that case.

So now I’m thinking . . .
what am I giving my customers
that they don’t even notice
because I’m not pointing it out
and talking about it. 


Those are the kinds of verbal tidbits
that stimulate word-of-mouth, and endorsement, and referrals.

If you’re one of my customers, tell me what I should be talking about more.
And if I’m one of yours, ask me.  I’ll tell it to you straight.

Ponder, and add your comments.  I’m eager for the discussion.          W!

This post has a sister, with a different thought, and its own question.  Find it here. 

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