Monthly Focus – October 2011

PowerCore is about referrals–a different language than sales–so it makes sense that the most profitable self promotion won’t look like

“We are a 84 year old company
serving small to medium sized businesses
that want to maximize their profits,
minimize their expenses.
and blah, blah, blah.”

Use these examples to make your profile uniquely magnetic to the people Team Members refer to you.

 

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Make The Member Profile About You, Personally.

Darrell Rodgers tells you about himself. First thing I think is “Oh, me too.” because I like books too. I don’t speak any other languages, so I think “Cool.” Then right away I’m thinking “If I’m paying this guy, I’m glad he’s efficient.” I’m self-selecting in.

So I read about him, I think he sounds like me, I think he sounds interesting, and I self select.
No pitch necessary.

Look at Matt Lawless. He’s the owner, he’s married to Ana, he’s proud of his daughter. I read this before I met Ana . . . did you meet her at InfoMinute Seminar? She was at the accounting table. Do you feel like you know their happy little family, and that the people who work for him are like family, and that if you’re hiring someone to take care of your family you want them to be treated well? (Plus, it was so cool to meet Ana after reading about her!)

Next look at David Arnold. He’s been in the real estate business for 32 years – WHO-EE! He must be good to have survived all of those fluctuations AND support a family, including two kids at UGA. This is a guy whose real estate guidance I could rely on.

Finally, check out Erica Prewett. She’s an event planner. Brides hire event planners. A wedding is a family event. And here’s Erica loving her husband, and her family, oooo, I would self-select in thinking she’d be the perfect Type A to control my wedding so I could party!

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Make The Company Profile About Your Best Clients.

Diana Crawford used the information from the 17 Characteristics exercise for the GateOpener Workshop to start her company profile. “My best clients drive large trucks, don’t have time for Facebook . . .”

Bet you’re thinking of someone already. And if you came to Diana’s page because a trusted vendor referred her to you, you’d immediately think “He’s right. She is the CPA for me.” which would make the person who referred you look good to their client.

Check out the second sentence Mike Carney put in his Company Profile. ” We arrive on time, ready to work.” If I was reading this I would think “Well that’s refreshing.”

Now look at Dr. Hailey Heard. Her bio and profile started out just like every other Chiropractor in the world. The she looked at these examples and morphed into what you see now. The best thing, though, is that she’s been using the Company Profile script with prospective patients, and they’ve been saying “That makes sense, sign me up.” Profitable.

Steve Cannon does a cool thing with the second sentence in his profile: “so owners and office managers can make it to Little League and Ballet on time.” That is exactly what they WANT. They don’t WANT a great insurance agent, they expect their agent to be great. They WANT to get to Little League and Ballet on time. Smart, Steve.

Notice that Diana used the same profitable perspective: “What they appreciate is a quick answer to whether their new idea will cost them money or make them a bundle.”

Contrast that with a standard here’s-what-I-do-and-I’ll-be-happy-to-cash-your-check pitch and you can craft a Member Page that makes Referral Records turn into We Did Business slips.

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How To Get To Your Profile Page.

First, log in on the home page. (About half-way down, on the right.)

Your username is your first and last name,
together,
all lower case,
no space.

My username is wendykinney

Your password was originally set to PowerCoreTemp
you’ll change it as soon as you log in.

So, log in, then click on My Profile right under the PowerCore logo.
Niggle and noodle and change.

And, if you’d like me to take a look, shoot me an email at Wendy@PowerCore.net

Gear up for referrals ~ W!

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One Response to Monthly Focus – October 2011
  1. allstate insurance
    April 21, 2013 | 4:30 pm

    Good post. I learn something new and challenging on websites I stumbleupon on a daily basis.
    It’s always helpful to read content from other authors and use a little something from their websites.

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