How Do You Know When It’s Over?

How do you know when it’s over?


• What is the last thing you do with a client, just before it’s over.

• What does the last step in your process do for them?

• How does the last step in your process benefit you?

Referral Trigger for the week of September 24

Conversation led this week by the Alpharetta Team

4 Responses to How Do You Know When It’s Over?
  1. Doc Edwards
    September 23, 2012 | 4:36 pm

    Is it sadness or joy?
    My business is different from many. I am the ‘licensee’ for a web-based provider of product and service.
    I do not handle any money. The corporation which grants my license collects all the ‘income’ and pays me commissions based on the activity of my clients.
    That image of the last brick being put onto the wall brings me joy.
    It signals that “it’s over”.
    It means that the things I’ve said and done for my prospect have led to the “A-ha” moment when they agree to open an account. The quest for one new client is over. The quest for the next one begins.
    The sadness is easy to define, but much harder to discern.
    The sadness is when a client no longer uses the product and service.
    I don’t find out about that till after the fact. Only at the end of the month can I see that money was payed by an individual account. But, I am not specifically notified when the client makes no purchase.
    The only reasonable thing I can do is to try to keep in touch, restate my commitment to each one, provide help and support as necessary, and help them achieve their system goals.

    Doc Edwards, SendOutCards
    Keeping in touch builds relationships.

  2. Jon Ongtingco
    September 24, 2012 | 4:54 pm

    Knowing that it is over indicates some kind of finality which I do not experience with most of my customers. At the end of a phone system install we follow up after to make certain that the setup is exactly what they need to most efficiently communicate with their customers and within the office. We then have a form signed indicating that they are satisfied and the job is complete at which time we complete payment or send that form in to the leasing company for final payment. They are happy with a smooth install and we get our final payment. However, we must stay in contact for updates to the system.

  3. Jim Klun
    September 25, 2012 | 5:29 am

    When it is over…that is when we start working…it is actually the beginning of why I do what I do. That is creating a very long business relationship with a customer. My customer’s need fuel to service their customers. If QuikTrip does not deliver on a daily basis to meet the needs of my customer’s then we fall short and my customer’s cannot meet the needs of their customers. We need to step up each and every day and be the reliable source of fuel for my customers. That keeps the wheels rolling for them to coninue their business and keep it growing.

  4. Louis Beltrami
    September 27, 2012 | 11:02 am

    Since I do mostly real estate closings, the process is over when the closing ends and I hand the buyer their keys. This last step in the process benefits me because they leave the closing happy and it is usually a fun experience. They are therefore more likely to think of me for legal services down the road because they have a good memory of their closing.

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