What to DO to GIVE Referrals: Element: Accountability | Topic: Documentation – Records

Referral Trigger for the week of July 10
Topic: Element: Accountability | Topic: Documentation

What kind of data do you track in your business?

  • What metrics do you consider essential elements for success?
  • Of course, clients have to pay their bill, but what other
    intentional behavior is a key to their success from the work
    you do for them?

Share something you track, and explain how that
knowledge creates a tangible benefit to your clients.



2 Responses to What to DO to GIVE Referrals: Element: Accountability | Topic: Documentation – Records
  1. Russ Porter
    July 7, 2017 | 10:18 am

    Coupon redemption, from both paper and our mobile app, are 2 great indicators of advertising results, followed closely by call tracking data. Redemption rate and redemption results are valuable metrics to show who, where, when and how your advertising is providing a ROI. The next step is to use all available coupon and call tracking data to evaluate where to target additional advertising.

    Call me to discuss further or how this might apply to your business.

    Russ Porter

  2. Linda Loud
    July 12, 2017 | 11:53 am

    In Mary Kay we say: “A tracked number grows.” One thing I track is my wholesale purchases: 12 months ago the company introduced the Embracelet Program. Every consultant who purchases at least $600 wholesale each month gets a bracelet. Actually I average around $1000 each month and have earned all 12 bracelets plus a bonus bracelet. But lest you think that I’m the Queen of Purchasing, I also track my retail sales so that I can rightfully claim my Unit Queen of Sales title year after year! My sales total is related to the kind of tracking that benefits my clients. I document what products they use so that I can anticipate what new products might be of interest and benefit to them. I also track how frequently they purchase them so that when they are getting close to “time to buy more” I help them avoid Mary Kay Emergencies. I try to maintain consistent enough contact through mailings, text messages and phone calls that I’m top of mind when they are scraping the last of their foundation out of the tube with a Q-tip! Linda Loud, Mary Kay Consultant 404-931-8620

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