What to SAY to GET Referrals: Element: Facts | Topic: InfoMinutes

Referral Trigger for the week of January 29
Topic: Element: Facts | Topic: InfoMinutes

Share a commonly held belief in your industry
that you know is a myth.How did you first start questioning
the status quo?

What did you do to refine your knowledge?

What do you know, now,
is more realistic, instead?



One Response to What to SAY to GET Referrals: Element: Facts | Topic: InfoMinutes
  1. Rebecca Brizi
    January 29, 2018 | 1:50 pm

    Let me add something that is commonly discussed in PowerCore: the idea that anybody is a potential client (can’t you hear Wendy now, mockingly saying “anybody who fogs a mirror”?).

    And yet my clients act this way more often then not. When I insist on narrowing the scope, they might say something like “all attorneys”, or “everybody over the age of 45”. In other words: the categories are still too broad.

    My clients go through specific exercises to help determine who their best client really is, starting from the problem they solve, rather than the person they work with. What I want people to learn is that a narrow client definition does not restrict sales opportunities: it focuses them and will grow your business for you.

Leave a Reply

Wanting to leave an <em>phasis on your comment?

Trackback URL https://powercore.net/2018/01/what-to-say-to-get-referrals-element-facts-topic-infominutes/trackback/