What to DO to GIVE Referrals: Element: Magnetism | Topic: Commander’s Intent – Why is that Important?

Referral Trigger for the week of March 12
Topic: Element: Magnetism | Topic: Commander’s Intent
Conversation lead by the Vinings Team 

Clichés are a fast way to give an impression.
But they’re called a cliché both because they
are a stereotype and because they are overused.Count three people to your left: give a cliché
people use about their industry.

Then, for this Member, go through The Three Whys. Share,
three whys deep, what result you believe their clients want,
and why that is important to their clients.




14 Responses to What to DO to GIVE Referrals: Element: Magnetism | Topic: Commander’s Intent – Why is that Important?
  1. Mark Pritchard
    March 9, 2018 | 9:01 am

    When talking about mortgage lending, one of the most common clichés or misconceptions is that you have to have at least 20% down and many people can not qualify. Michael Anthony has done a tremendous job in demonstrating to us that he can work with a vast array of people from first time homebuyers to retirees with limited income. His clients want to be assured that they can, in fact, afford to buy a home and get qualified quickly and easily. Not only can Michael do this but he and his team will hold their clients hand through the entire process from loan application to closing; making sure that the entire process is transparent and seamless as possible. Many people start the home buying process with lots of questions and doubts but Michael and his team have the ability to put their clients minds at ease and help them achieve their dream of homeownership.

  2. Nick Schnyder
    March 9, 2018 | 10:11 am

    Lawyers are constantly making up problems providing an expensive solution. Maya Rogers is the polar opposite of that cliche. She heads off issues immediately to prevent them from actually becoming problems. Clients want peace of mind knowing their actions will have positive consequences. That is the purpose of a business attorney and she clearly excels in achieving that goal.

  3. Michael Anthony
    March 9, 2018 | 10:43 am

    A common cliché in the Real Estate industry is as follows…”If I find the home on my own, then I don’t have to pay the Realtor’s fee and I will get a better deal.” I have been on Allan Minter’s team for about 7 years now and really do understand that this statement is false for many reasons. First, the buyer does not pay Realtor fees at all; the seller does. If a buyer goes in to a transaction unrepresented, then the listing agent controls the deal. A buyer NEEDS someone like Allan to protect their interests; particularly in a new construction scenario. Buyers want to save money, however, they certainly want to be protected by an expert as well.

  4. Wendy Kinney
    March 9, 2018 | 11:13 am

    Three to my left this morning was Eric Stavness, http://powercore.net/member-directory/member/eric-staveness/ He shared a breathing technique, and showed custom woodwork that reminds people to inhale and exhale.

    The first InfoMinute of his I heard showed how he made his kids |want| to come to his shop, by building them a fun place to play when they’re there.

    The cliche is “just” a woodworker.
    My experience with Eric is that he purposefully wants his work to bring benefit.

    Why 1: Why is it important, to Eric’s clients, that the work he does bring them personal benefit?

    Answer 1: Because they value their uniqueness.

    Why 2: Why is it important to Eric’s clients that what they have, what they use, is unique?

    Answer 2: Because they want to feel in control of their own life, not controlled by external circumstances.

    Why 3: Why is it important for Eric’s clients to feel in control of their own life, not controlled by circumstances?

    Answer 3: Because they can only take the risks required to achieve their highest and best good when they know they have a safety net for the times life takes an unexpected turn.

    Eric’s Inhale and Exhale examples of box breathing today were an excellent example. Remembering to box breath brings the world upright again.

  5. Dr. Amy Forth
    March 9, 2018 | 4:47 pm

    A cliche about financial advisors is that they are only worried about maximising their fees. Everyone can just log in and create an online account to do their own trades. Those who try to do this often, as Jane Nowak points out from time to time, end up buying high and selling low in a panic. This is precisely the opposite of a profitable investment account that could be professionally managed by and advisor like Jane. She takes the time to learn her clients needs and goals and creates specific portfolios to optimise their retirement investing.

  6. Amanda Walker
    March 12, 2018 | 2:23 pm

    Since Dr. Amy is the most recent comment, I will pretend she is the “third to my right.”

    A common cliché in the chiropractic industry is that chiropractic work may be dangerous since they are working with the delicate spine of an individual.

    3 Why’s…
    It is important to see Dr. Amy because if you have any bodily pain at all, it’s probably stemming from your nervous system, impacted by the shape of the spine and the way your nerves flow, your posture, etc. This is important because we are not as productive if we are not feeling well, and this is important because if I am not productive I am not living my life to the fullest and I am not being my true self or able to deliver my services as an Insurance Broker to my fullest abilities!

  7. Shaun St. Hill
    March 12, 2018 | 2:58 pm

    Three people to my left would be Amanda Walker. The cliche about the insurance industry is that the agent isn’t really a student of the craft. Amanda has been diligently working on the equivalent of her Master’s Degree for commercial insurance. This will give her clients the peace of mind that not only is Amanda well versed in the policies she recommends but can also help with pointing out gaps in the policies written by other providers.

  8. Jane Nowak
    March 13, 2018 | 2:02 pm

    A ready cliche about Personal Injury Attorneys is that they are ‘ambulance chasers’. Nick Schnyder is our team’s Personal Injury Attorney. He is a professional who knows how to evaluate a case on its merits.

    Not all of Nick’s cases result in a negotiated settlement. If in the best interest of his client, Nick will take his case to court. Because Nick will represent his clients interests in court, he receives referrals from other Personal Injury Attorneys.

    Nick sees his job as helping his clients to recover financial losses after an accident.

    Why is it important to Nick’s clients that he evaluates a case on its merits?
    Answer: Nick does not strive to give his clients who are hurting physically/emotionally false hope about their case. He sets proper client expectations for an attainable outcome.

    Why is it important that his clients have an expectation of an attainable outcome?
    Answer: Clients don’t need false hope. They need to know that if necessary Nick will argue their case in court. His goal is to get the money necessary for clients to recover physically & financially from an accident.

    Why do clients need to know they’ll have funding to recover from and accident/injury? Nick’s clients want to move on with their lives, recover from physical and emotional injury and have the means to do it.

  9. LaToya Parker
    March 15, 2018 | 4:18 pm

    A real cliché about contractors is they take your money and don’t complete the job. My 3 whys: Shannon is very dependable and his company stands by their work. Shannon’s company does not take payment until the job is complete. Lastly, Shannon has the best client before and after pictures that showcase the quality of their work.

  10. Gregg Allen
    March 15, 2018 | 4:28 pm

    Three people to my left would be Angelo Gary. A cliche about HVAC contractors is all they want to do is replace the entire system. Angelo is about service. Sometimes a HVAC system needs to be replaced, but Angelo will first make sure that really is the best thing to do. If a simple repair is all that is needed that is what he will do. And Angelo will first make sure you understand all your options so that you can make the right decision.

  11. Allan Minter
    March 15, 2018 | 9:12 pm

    A cliche with many financial advisors is that they are only trying to sell products that make them higher commissions. So they’re incentivized to sell that particular product. Jane Nowack is our team’s Financial Advisor, and she uses the exact opposite approach. She has an extensive interview process with her clients, gets to know their risk threshold, then comes up with a diverse portfolio recommendation, tailored to her clients’ particular needs. She is honest, upfront, doesn’t get emotional about the market, and she cares. That goes a long way for me.

  12. Shannon Lifchez
    March 15, 2018 | 10:36 pm

    Three people to my left. Hmmm… well if I count using base-8 it would be our Home Inspector, Gregg Allen. When people think “Home Inspector” they tend to think they’ll get someone who will just look for issues that are easy to spot, issue a fill-in-the-blank report, and move on. Not in this case. Gregg is diligent about checking your home for every little detail… anything that might cause a potential problem down the road. He keeps up on the latest codes and uses new technology to spot things that other inspectors might miss. He’s extremely knowledgeable and thorough with his inspections and does a great job communicating his findings in a clear manner. I would certainly never let a friend buy a home without Gregg as their Home Inspector!

  13. Angelo Gary
    March 15, 2018 | 11:52 pm

    A common cliché that I always hear is if it ain’t broke don’t fix it! The truth is in my industry the question is not if your system is going to break its when it’s going to! More times that not people don’t have their systems maintained on a regular basis and what tends to happen is that when the system does break down it going to be a very costly repair. The reason that it’s costly is because the people could have found minor problems that may have lead to the bigger issue just by having a tuneup. Another is bigger is better! Not in heating and air, so not true! If you are wanting to replace your existing system it’s best to have a load calculation done on your home to get the correct size! One that is too small will not cool your home properly and cause higher energy cost! Having a system that’s too big causes moisture issues and unhealthy issues! So bigger is not always better!

  14. Candice Schell
    March 16, 2018 | 6:53 am

    A common complaint about insurance agents is that they are just in it for the commission from the sale. They read from a script and all their product is exactly the same.
    I can, without a doubt, say that is not the case for Latoya Parker. Not only is she up front with you about cost, she is also willing to work with her clients to find them what fits best with their needs and their budget. She is extremely knowledgeable about the Life, Health, and Retirement Services she provides. She does not beat around the bush. If you don’t need it, she will not push something on you. But on the other hand, she is always willing to provide guidance on things you never thought you would have needed to know like making sure you know exactly “who” is owner of the life insurance policy and making sure you have “enough” life insurance.

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