Accurate: How Do They Know

Referral Trigger for the week of February 25
What to SAY to GET Referrals
Builder’s Tool: Laser | Purpose: Accurate
Conversation lead by the: Whitlock Avenue Team  (100% responses achieved)

  and A builder uses a laser because it’s the most current option.

Compare for us what is new and current in your industry, and what is older, less expensive, and works.

Describe why you have a preference for one over the other and give us an example of the tool you prefer in a specific situation, for a client’s benefit.

24 Responses to Accurate: How Do They Know
  1. Emile J. Farge
    February 22, 2019 | 10:27 am

    The “old but good” product in mortgages is the 30-year fixed mortgage. My preference for thos with good debt-to-income ratio is the 15 year. WHY?? the 360 payments of $1135 (for the median USA first lien of $211500) will need $410K over life of loan. For the 180 payments at 4.875% it is less than $300K for the same home!! Saving over $100K and getting much quicker equity into your home ownership makes this the better bargain!

  2. Ned Goepp
    February 22, 2019 | 12:30 pm

    The “old” is storage has been around dating back to the time of King David and he was storing up the plunder to build a temple. People have been storing for a long time in the US since the days of the depression.
    Today you can use Public Storage facilities, but I perefer the Portable Storage solution that we offer @ SmartBox. We deliver you pack, we pick up & store. Touch it once when it goes in the box & the 2nd time when you unpack. Much easier on you, your furniture & your back vs. the alternative of Public storage which requires you load a car/truck, unload it, then repack it into a storage facility. To get it out you have to repeat the process. 6 touches vs. 2 you be the judge?
    Please contact me if you have a storage need!

  3. Nicole Valdez
    February 22, 2019 | 12:34 pm

    What’s new and current is virtual banking for loans. Consumer customers can now do a lot of different applications without ever talking or meeting directly with someone. This can be a very quick process and done at any time of the day so it can be very convenient for our customers. Business customers as well as consumers still can do banking directly with a banker. I prefer this method because they have an actual human in front of them so it allows them to ask questions as well as an expert who can ensure they are selecting the correct loan for what they are financing. A lot of times people finance long term debt in products that are meant for short term debt and that can cost them more money in interest over time. Short term debt products, such as a line of credit, do not have set payments that are meant to pay the debt off over a certain amount of time and are a lot of time time’s just ‘interest only’ payments. Customers don’t always realize that when making interest only payments they are not reducing the principle loan balance that they started with.

  4. Scott Orr
    February 22, 2019 | 1:18 pm

    In the life insurance industry, when you say “older, less expensive, and works”, you’re talking about term insurance. Term is an inexpensive way to get a great amount of coverage. When the goal is to keep cost to a minimum, term is often times the best solution.
    However, nowadays there are new and different kinds of life insurance that have more bells and whistles. These policies can grow over time, provide additional benefits to the insured and ultimately be used in a variety of ways.
    The key is to make sure the best combination of coverages, features and premiums are assembled to accomplish the goals of the policy owner.

  5. Jim Hilber
    February 23, 2019 | 2:35 pm

    If you are reading this, I can’t say I know who you are, but I do know something about you. Your mobile phone is within 36″ of you right now.

    These new marvelous gadgets are definitely a part of business today. Most every avenue of business is being translated to benefit from mobile optimization.

    The same is true of your electronic payment transactions. Have you used Apple Pay? What about ordering a cup of coffee or food through an App? Have you ever shopped on-line? There was a day when you used to call someone on a land-line telephone and give them your credit card number to charge you for a product or service.

    Educated merchants today are exploring the capabilities of not only improving the cost and benefits of running their transactions on a cloud-based or mobile friendly platform but are also benefiting from new revenue streams created.

    Certain industries run sufficiently and are not drastically impacted by not upgrading to newer systems, like lawyers or lawn service professionals. They are not generally present (face-to-face) with the customer at the time of the sale. There rates are important but their technology is not. However, most retail and card present merchants (stores, Plumbers, personal care professionals) would find great improvements to their systems and bottom line by exploring the possibilities of having multiple formats to pay and generate revenue. Most importantly, having a card present, and capturing a swipe or chip during the transaction will always qualify for lower processing fees as the risk of the transactions is lowered. Is the merchant you are thinking of even set up to accept the new, safer EMV Chip cards?

    Merchant payments need to move safely at the speed of business today. Or at least as fast as that smartphone you just glanced at a moment ago. Do not fear the new technology. Get the facts. Finally.

    Jim Hilber – Merchant Gladiator

  6. Doug Wise
    February 25, 2019 | 11:55 am

    The new approach is people who say, “I want a bulldog attorney who is very aggressive!” This may be what clients think they need, however, what they actually need is an expert negotiator who knows the law. We provide our clients with expert advice that allows them to get the best possible outcome for less money. Aggressive, litigious attorneys actually cost their clients more and reach the same or less advantageous outcomes. The Wise Law Firm prefers an older approach which is less expensive and delivers better results.

  7. Brandon Brackenridge
    February 25, 2019 | 6:05 pm

    In the flooring industry we have 2 ways of measuring 1 by the old school tape measurer and 2 the new and improved laser measurer. The laser measurer works great, efficient and very fast. However my old school tape measure does not require batteries to give me my measurements. I keep both on hand at all times because you never know when you will need one or the other. I tend to use my laser measure the most because people in general are keeping tighter schedules. So the laser measure benefits my customers and their busy schedules most of the time unless of course it runs out of batteries and I have to pull out my old faithful tape measure. This referral trigger reminds me a lot of my company we mix a little old school with the new school and get something really cool like us Brakenridge Floors! B-Floored today!

  8. Kriston Sellier
    February 25, 2019 | 6:30 pm

    Adobe Illustrator, a software program, is currently used to create vector logos, the standard format for logo design.

    A pencil and paper, is an old and effective way to create logos. Putting pencil to paper to sketch out ideas is the standard for starting logo design

    My preference, and our id8 standard, is always beginning with pencil to paper. Just last week in working with Chabad Intown, during a meeting we showed 20 sketches we had made to explore ideas for the logo. The Rabbi selected 2 options and in the next 30 minutes we worked on tweaks to the pencil sketch in a collaborative process so that it would achieve the client’s goal as well as simply communicate the core benefit and name.

    What was the Big Benefit? The Rabbi was able to make a selection the next day and finalize the logo. This allowed the Chabad Intown to continue to build marketing materials for their upcoming capital campaign helping their realize their campaign goals.

  9. David Edmonson
    February 25, 2019 | 6:49 pm

    “Cloud Hosting” is all the craze these days. The ability to instantly have unlimited server resources for Black Friday demand sounds great, however, for most of my clients it is just not needed. I am able to consistently save my clients nearly $400/mo by having them on a static infrastructure. It is still scalable, but it requires some human intervention.

    However, I do have a process of informing my clients the things that may change their infrastructure need. IF you are going on SharkTank, setup the cloud. If you are going on Opra, setup cloud. If you are doing hundreds of orders per day in normal season, then Black Friday demands a cloud setup.

    It is just having the right tool for the job.

  10. Hector Lopez
    February 25, 2019 | 6:51 pm

    In the construction/remodel industry the latest tool is CRM(customer relationship management)Software.
    Lopez Construction, Inc. has used a particular one which has a monthly fee. The software can be costly the if the number of projects are few. According to the size of the project like a custom built home or total remodel this software is helpful.
    I have found that with emails, text, and phone most client relationships can be handled without minimizing the experience or project results. This allows me to save the client the software cost on your normal kitchen, bath, or basement projects.

  11. Justin Cox
    February 25, 2019 | 7:07 pm

    The “new” for the mold industry is peroxide to kill mold. Bleach and a few other chemicals available were the way of the past. The problem is, like most new ideas, it is more of a situation then a whole solution. Peroxide works great on certain surfaces and is needed. But good old fashion bleach still has its place. When it comes to contents, nothing beats good old fashion warm water and dish soap, and it doesn’t get much cheaper then that.

  12. J.B. Kitts
    February 25, 2019 | 8:31 pm

    In my industry the old way of doing things would be to have product stored and on hand for the customer, and then have them fill out appropriate paperwork/forms and collect payment. This approach has given way to using technology (websites and funnel systems) so that it isn’t necessary for me to have product on hand or collect payment. My customers can purchase product directly online that is packaged and shipped directly to them usually within 3-5 business days.

    Something my wife and I started doing is a combination of both the old and new way. We keep a few of our premium starter kits on hand for customers that would prefer not to wait 3-5 business days to begin enjoying their product. The customer still makes their purchase online, but they have it shipped to us instead. This is both convenient and nice!

  13. Deana Dalrymple
    February 26, 2019 | 8:44 am

    Over the years, a lot of things have changed in printing, but at the same time some of the basic things have remained the same. For instance, we no longer make plates using film, masking paper and a very large camera. We now go direct from computer to plate. But we still rely on paper proofs, especially for a color specific job. We do a lot of electronic proofs every day to ensure proper placement and to make sure nothing dropped off or moved when going through the conversion for our equipment. But when it comes down to making sure color is accurate, there is no replacement for conventional paper proofs. Also, even though a customer approved an electronic proof, we will still print a paper proof to put in the job folder to make sure color is accurate throughout the press run. This is something we do behind the scenes that most customers don’t know about, but ensures the quality of their jobs.

  14. Rich Biro
    February 26, 2019 | 11:00 am

    The old way of accounting is using off-the-shelf software. The bookkeeping is then prepared by the owner, their spouse, or a hired bookkeeper. It costs less and it works.

    The new way of accounting is to outsource it. This enables you to have experts take care of the accounting to free up your time to tackle more important tasks.

    Outsourcing the accounting is the better value because it increases efficiencies and improves cash flow. You also get oversight from outside experts.

    I use the cloud to provide my clients a dashboard to display their KPI’s. It enables them to see what’s important to them in real-time from anywhere they have internet access.

  15. Chris Hynek
    February 26, 2019 | 12:43 pm

    The old way of investing meant you worked with a stock broker who sold you stocks and bonds on a commission basis, meaning each buy and sell was associated with a cost. Online investing is still much the same process with little advise and little thought to goals and encourages emotional buying and selling.

    Now you work with a financial advisor, like me, that uses a goals based approach to managing a clients worth. The relationship can either be fee based or commission based which ever is the most efficient cost for the client.

    Primary goals include preparing for retirement, living in retirement, paying for education, preparing for the unexpected and planning your estate or inheritance.

    All goals are specific and time bound. Strategies for these goals reflect appropriate and comfortable levels of risk for the time needed to acquire the funds to achieve the goal.

    The benefit with the new way is the client comes first. The client gets to choose which fee structure is most efficient for them and their lifestyle.

  16. Linzy Parsons
    February 26, 2019 | 12:48 pm

    After 10 years, Liberty Mutual recently got a new rating system. Our old system worked fine, but our new system is accounting for other variables to include a larger demographic. The new system allows for lower rates for midmarket vehicles.

  17. Pamela Saunders
    February 26, 2019 | 1:02 pm

    As an Educational Advocate, a new option in my industry is the use of a cell phone to record the audio of an Individualized Education Program Meeting. The older counterpart is a cassette recorder. Recording an IEP Meeting assists the family in completely understanding the events of the meeting to recall all that was discussed, as many times this can become an overwhelming experience. The recording can also help to clarify the minutes upon their return to the parents after the meeting. This can also serve as support for services when an item has been omitted from the minutes.
    I prefer the newer recording on a cell phone as that produces a clearer recording with the ability of digital storage, thus removing the possibility of warping and distortion with age. This method also allows for digital transmission to my clients via email of the recordings from their child’s IEP meeting. This ability offers credibility to my services as not many others are utilizing this as a part of service to clients.

  18. Tim Cowan
    February 26, 2019 | 2:35 pm

    Everyone now has information at their fingertips. There is an app for this and an app for that, including home buying and selling. There is not an app or a website that will every replace experience and know how. I have the experience of closing over 600 homes and the know how to protect my clients best interest along the way.

  19. Dr. Laurie Dady
    February 27, 2019 | 5:33 pm

    I have always required a health history form to be filled out by patients and I also inquire as to the health history of family members to see if the patient has any genetic risk factors. Today we actually have DNA testing available! It’s just a simple swabbing of the cheek and sending that swab off to a lab for processing. What comes back are loads of information about a patient’s health and their genetic makeup. With this valuable and more extensive testing, I can make a better assessment and fine-tune their diagnosis and protocol. This new DNA tool far exceeds the old way of collecting a patient’s health (& family) history & eliminates any guesswork.

  20. Len Nelms
    February 27, 2019 | 6:13 pm

    “Old” is letting the IRS tell you as a taxpayer how much you have to pay, when you have to pay it, and how they’ll put you in the street if you can’t come up with the money!That doesn’t work!

    “New” is to hire an advocate who will help you understand the best way to handle your tax debt, and help you figure out an amount you can pay that the IRS will accept! Wouldn’t that be great? That’s what we do!

  21. Shawn Livingston
    February 28, 2019 | 3:19 pm

    No matter how many new and exciting tools they come out with, I still seem to always reach for the old ones. I have a laser measurer but always grab my tape measurer. I am a gadget guy and have a lot of tools that could make my job sometimes easier, but the old way of doing things are more comfortable I guess. I forget I have the new ones and by the time I remember, the old way already has it done.

  22. Lisa Landry
    February 28, 2019 | 3:48 pm

    New and current in the health insurance industry includes technical tools, like texting, screensharing technology, PDF, Online applications and digital notebooks like OneNote. The older way of doing the business is by sitting face to face with prospects which has great advantages but is cost prohibitive when you are licensed in 28 states like I am. I can reach far more prospects by phone or text. Once I quote them I use screenshare technology to go through the details of the plan. My most favorite tool of all is the electronic notebook called OneNote. I know many people are old school using paper notebooks. I used to do that too until I realized I can’t read my writing! That coupled with trying to sift through a year’s worth of notes and never being able to find what I am looking for is just too inefficient. I can easily access OneNote from any laptop, PC, or Smartphone and using search I quickly find what I’m looking for. When my client calls me I quickly search their name in OneNote and have access to the history of our interactions.

  23. Ted kolwicz
    February 28, 2019 | 7:10 pm

    The new for me is all the melineals that live and die by their laptops. They would rather sell by email vs calling on prospects in person.
    I still make calls in person and make cold calls. The cost of making calls is just time and effort.

  24. Adam Humphreys
    February 28, 2019 | 7:28 pm

    My industry is insurance claims adjusting. I specifically work in property loss dealing with homes as well as commercial buildings. One thing that is changing is how inspections are performed. IBM has developed an AI drone that can fly and inspect roofs. IBM has stayed that you will no longer need to physically climb a roof in order to inspect. While I do see how this could be useful in many applications I do not feel that this will ever take the place of an actual human. Material must be touched by hand, examined closely and walked around, even opened. There is much more that goes into developing an opinion or a strategy on how to correct a loss than visual guidance. While I find this drone technology very intriguing I must side with the old traditional way of physically inspecting a loss.

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