Tyler felt spammed (Best Client version) because she wasn’t seen. She was lumped. Eeeewww. It was the script: “my specialty is in your industry.” (May I Tell Him He’s Wrong?) that created her predictable response: “I’m unique – so I am not your client.” Think about the differences between an elevator pitch and an InfoMinute. ____ An elevator pitch is meant…
InfoMinutes
Cliches aren’t Purple Cards
The Purple Card in an InfoMinute answers the question “Why me?” Cliches, by definition mean: we’re all the same. That’s why cliches can become profitably differentiating Purple Cards. Here’s today’s cliche: “I’m incredibly responsive.” Your assignment, right now, is to click comments and add three Purple Cards for yourself that come from this cliche. Click…
Where to Mine for Purple Cards
Last week I explored a gold mine and panned for gold with Tanner (7) and Mason (10). We learned from Miner Josh that the biggest chunks of gold were found right on the surface. Meanwhile, Jill Pullen discovered a new vein rich in Purple Cards: “I was just scanning feed forward cards from a 7 minute…
Why the Purple Card is Crucial to Referrals
Every minute of referral conversation needs five seconds of differentiation. Five seconds that answer the question “why I am good at this.” That’s the Purple Card. FOMO has been added to the Oxford Dictionary. It means fear of missing out. Sometimes people don’t share specific Blue Cards {the Blue Card is new, valuable, usable information}…
Confidence Creates Credibility.
The Purple Card in an InfoMinute is short – just five seconds – and it tells why you’re good at what you do. Examples I use frequently are Mary Galardi’s “I work with a clean clear desk”, my sister-in-law’s “I’m a certified picky person”, and my own “I’m good at remembering names.” During InfoMinute Seminar I share three…
How Can I Be Polite Without Costing Myself Referrals?
Prologue: Wendy, I am currently in a series of InfoMinutes about my merchant services audits. A merchant services vendor is visiting tomorrow (I invited him, he knows what I do). Although I’m not selling merchant services, I do address some of the unattractive service practices, and I don’t want to put my visitor on the spot….
You Gotta Know WHEN To Say It
For the past year I’ve been doing specific research about timing. The |when| of referrals. Here’s the new information: if your business has cycles, it’s crucial to talk about that cycle three months |before| the need or event. Sales use just-in-time information.Referrals need time to percolate. We’ve just passed Valentines Day, so let’s use that…
