Professional: Precise – Communicate
Similar to others here I have learned that it’s best to get in front of bad news and speak with the client about strategies as soon as possible. This goes a long way to retaining trust. I have also found it is best to give bad news either face to face or over the phone. That way you can immediately address any concerns the client may have about the situation.
Good news is much easier and can generally be shared through email with the client reading it at their leisure.
