Questions:

• How to reach affluent clients
• Can this apply to marketing efforts outside of PowerCore, and if so, how?
• Should you narrow in on the questions that are similar? [[Jared Levinson]]
• How can I pin-point where life and/or health insurance can play into a [[Best Client]] since there are so many different scenarios when it comes to life insurance? [[Susan Pulse]]
• [[Jamie Wheeler]] How to use – translate this info into my [[InfoMinutes]] especially a [[K?]]
• How often would the Best 5 clients change? Are should they change?
• Wish we had a deeper dive into Best Client definition.
• Possible to do a [[Best Client]] Workshop virtually with category only or Team only?
• What to define what is “fun”
• Clients that seem different but still can have multiple similarities
• I think I need time to sit down and reexamine my clients and learn to apply this first.

Single Best Thing: 

• 17 Characteristics – the math & formulas on how to figure this out
• My best clients are not just like me.
• My best client doesn’t always look like me
• Breaking down the observable characteristics into 17 categories helps me identify beyond the designer shoes, designer clothes or the advanced degree, ie flying on Delta vs flying Spirit.
• Really understand what is observable
• My best client have many characteristics in common
• 17 Observable characteristics & the 10 minutes to walk around the room & put my input in. [[Susan Pulse]]
• Epiphany: I actually have best clients that have traits in common
• That self promotion is more than SELF promotion
• That I should examine my best client analysis every 18 months! [[Jamie Wheeler]]
• The power of know in WHO your best client is. Targeting that 90-100% money makers.
• [[Jared Levinson]] Figuring out which questions are important?
• My client doesn’t always look like me.
• The importance of identifying observable characteristics.
• Listing out questions to try and identify best client worksheet
• Top 5 clients will/can change – do this 18 months
• Setting up GateOpeners with qualifying questions to potential prospects.
• Even though I do not have many clients, they are quantifiable similar.
• My clients don’t use instagram so I’m wasting my time. (Was this [[Rachel Clifton]]?).
• Focus energy, marketing on top 10-20% of potential clients (target market)