The difference between business success and business failure is:
business.
Every business needs to advertise, every business needs to cold call, and every business needs to generate referrals.
Here's the kicker: The skills we learn to close a sale don't work for generating referrals.
- Asking for a referral can signal the end of a relationship.
- Evading the question of price leads . . . nowhere.
- Long lists of potential clients result in a yawn and a change of subject.
Everything about generating referrals is the opposite of what it takes to close a sale.
Want more referrals?
Visit a PowerCore Team and see if this fits what you've been feeling.