Purpose: Commander’s Intent – Three Whys

Use the exercise of asking why, three levels deep, to discover Commander’s Intent – a reason more valuable than need.

Share the reason why [1] a client came to you, tell why [2] that reason was important to them, and then the third why [3] explaining their crucial motivation.

 

platform: What to SAY to GET Referrals
program:  Purpose
pin:  Commander’s Intent
point:  3 Whys

Referral Trigger for the week of June 21, 2021
Conversation lead by the Peachtree Corners Team

Build Your Business Naturally

Referrals happen (or don’t) for three reasons.
talk networking  [1] New Information. If we want our network to talk about us to their network (and we do) it’s our responsibility to share new information with them regularly–information they can use to insert us into conversations. No talk = no referral. PowerCore meetings begin with an opportunity for each Member to share new information. Because that’s how referrals happen.
 credibility-logo  [2] Credibility. Referrals are earned, not owed. We earn them through relationships. The PowerCore structure provides opportunities to show respect, reliability and responsibility. Which translates into Team Member’s willingness to refer and endorse us to their clients. Referrals are endorsement with action.
 give networking  [3] Reciprocity. Referrals aren’t just language, the way a lead is.  Referrals are a task list item (or three) and we expect that effort to return personal benefit. The PowerCore structure give each Member the opportunity to bring benefit to the group.  That’s how reciprocity kicks in.
Visitors are welcome to check out two meetings to see if the PowerCore referral marketing structure is a fit.(You’ll know in the first 15 minutes.) To find a Team near you, with an opening for your classification, (only one person per classification is allowed at each Team, so there’s no competition within the group) call the PowerCore office at 404-816-3377.