What To SAY TO GET Referrals
Spotlight Intensifies
Commander's Intent
Think of a real client. Use any first name. Share what they told you they wanted. Then tell us the deeper reason — the why behind the why.
Identify this pattern in your answer:
Level 1: What they did they say they needed?‘
Level 2: Why did you think that was important to them?
Level 3: At the core, what did you discover truly mattered to them.
Commander’s Intent is specific to each person. Don’t repeat a response.

















