The book for February: Turn the Ship Around by&nbsp;L. David Marquet
Conversation Captain:&nbsp;Randell Beck
Date:&nbsp;Friday, 21 February from 1:30 to 3:30
Location: Marietta Perks

Turn the Ship Around

“One of the 12 best business books of all time…. Timeless principles of empowering leadership.” – USA Today




PowerReaders | PowerCore.net

PowerReaders

Every successful organism has a structure -- think of a human body, or our interstate system.
This is where to learn the structure successful self promotion. There are six essential components and three optional segments. Think of them like a hand of cards, named with colours:
<ul>
<li>The Blue and Red cards are for the logical left and emotion right brains. Together they're 30 seconds - half of a minute.</li>
<li>The Purple card differentiates you. Without it, you're marketing for the competition.</li>
<li>The Green, Golden, and Platinum cards are for the money. Together they are 20 seconds, one-third of the time.&nbsp;</li>
</ul>
These components are about how the human brain works. They work in PowerCore because Members are human. They work with humans everywhere else, too.

Business success has more to do with effective self-promotion than with technical competence.  Learn to let people know you're referral  good at what you do.

InfoMinute Seminar | PowerCore.net

InfoMinute Seminar

A business plan tells how you're going to spend money. A marketing plan tells how you're going to get it.
<ul>
<li>A marketing plan is more important than a business plan.</li>
</ul>
A marketing plan lives in a four-drawer filing cabinet:
<ol>
<li>Advertising</li>
<li>Cold Calling (some people will turn this into GateOpeners)</li>
<li>Referrals</li>
<li>Customer Service</li>
</ol>
Each of these drawers has six hanging folders:
<ul>
<li>More than six and none of them is deep enough to bring long term benefit.</li>
<li>Less than six and there's not enough width for short term growth.</li>
</ul>
&nbsp;

Learn the principles and develop a strategy to create a steady stream of clients, from four directions.

How to Build a Referral Marketing Plan | PowerCore.net

How to Build a Referral Marketing Plan

If you prepared for a trip to Brazil by taking Spanish lessons . . . when you got there you would be {best case} ineffective, and {worst case} offensive, because they speak Portuguese.&nbsp;
Associations are like that, too. For a satisfactory result understand the language, behaviours, and customs that make you credibile to your Team Members.&nbsp; We'll cover what to do, and what not to do. When to take initiative, and how to put referral-generating pedal to the metal.

Driver's Ed for PowerCore. Designed for Members who want to avoid collisions on the way to destination referral.

Orientation Essentials | PowerCore.net

Orientation Essentials

The book for March: Revenge of the Tipping Point by&nbsp;Malcolm Gladwell
Conversation Captain:&nbsp;Kevin Ames
Date:&nbsp;Friday, March 21 from 1:30 to 3:30
Location: to be confirmed

Revenge of the Tipping Point - Malcolm Gladwell

Development

02/21/2025

PowerReaders

03/17/2025

Orientation Essentials

InfoMinute Seminar

How to Build a Referral Marketing Plan

03/21/2025

PowerReaders