Best of all:
Made to Stick: Why Some Ideas Survive and Others Die
Selling the Invisible: A Field Guide to Modern Marketing
On Intelligence By: Jeff Hawkins , Sandra Blakeslee
Blue Card | Data --
- Making Numbers Count: The Art and Science of Communicating Numbers By: Chip Heath and Karla Starr
- The Secret Life of Pronouns: What Our Words Say About Us By: James W. Pennebaker
Red Card | Story --
- Story: Substance, Structure, Style, and the Principles of Screenwriting By: Robert McKee
- Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire By: Paul Smith
- What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story By: Ben Zoldan and Michael T. Bosworth
- Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life By: Lisa Cron
Green Card | Who + How --
- Snoop: What Your Stuff Says About You By: Sam Gosling
- Barking up the Wrong Tree By: Eric Barker
Gold Card | Commander's Intent --
- Payoff: The Hidden Logic That Shapes Our Motivations By: Dan Ariely
- 59 Seconds: Think a Little, Change a Lot By: Richard Wiseman
Platinum Card | Kindling Question --
- Think Again: The Power of Knowing What You Don't Know By: Adam Grant