Three to my right is Jennifer Spivey. Jennifer holds the commercial real estate seat.  I will start with the contrast.  Commercial clients tend to make choices based upon the numbers (how does this fit my business model). Residential real estate clients put a larger emphasis on the emotional aspects of the purchase.  Both clients, when it comes to purchases are similarly bound by industry guidelines.  I have been able to assist commercial purchase clients when additional down payment is required.  When it comes to commercial rental space, the client has a totally different set of needs that I am unable to address.  Both group of clients can benefit from exploring there commercial and residential options in order to ensure that they are creating wealth in the most efficient manor.