When conducting carpet cleaning business, I typically get to spend more time with a person's individual attention than most professions. Once we have learned a bit about each other the question ocassionally comes up, "How do I market" my business. I usually start with the age old saying that "their is no silver bullet in marketing", but then I share that the easiest and most affordable way to market my business is to have other professionals invovled with doing it for me, by developing a referal network...and then I explain powercore. When the question isn't specifically asked of me, I take another really simple approach. When customers open up about what they do for a living, I will usually ask them "how do you identify, find clients, and market your business". Business owners are almost always exctited to talk about their business. I do NOT ask them the question to put in a "plug" for Powercore, but rather because I genuinely want to learn something I might not already know. We do, however, usually end up talking about Powercore. At that point, people usually tell me how much easier someone is to "land" that has been refered vs. someone that they have to sell to. It really is a simple conversation.