In my practice I have the opportunity to work with business owners at different stages in their business's life. Whether it's a brand new business owner just getting started or someone who has been in business for many years and who is now looking to sell, all businesses have legal needs and those needs can change over time.
In an effort to explain this in a 7 Minute last summer, I created a graphic that shows how I assist clients at various points along the business's life cycle. I got great feedback from my teammates and I've incorporated that graphic into my marketing. I've found that 7 Minutes can be a good time to try out new ways of explaining what my clients need and how I can assist. The feedback can be very valuable in learning what works well and what doesn't.