I often discuss access to files with my clients from the beginning. Not only do I want my clients to love what I have created for them, I make sure that they have full access to it. The reality is that most people don't realize what this "full access" actually means. Not only do I share multiple design variations of their logo. I then break the versions down into multiple color variations based on branding established. This means that I usually release 100+ files to my clients for a logo/branding creation.
How does this below the surface value show up? I'll share about my client A.
1. She wanted to get T-Shirts printed. She already had the exact file the t-shirt shop needed, and was able to get her shirts made quickly.
2. When she was ready to Sponsor a business networking event in her community; she was able to send her contact the exact file she needed for the website and promotional materials.
3. When she wanted to make a post on social media about her business, she already had the exact file she needed to make her post look good.
She knows that anytime she has a question about her logo/branding/file access, that I'll be there to help her.