Nicole Austin

If you love business but hate sales, Nicole Austin is your new best friend. She’s the secret weapon behind the scenes—especially when it comes to trade shows, lunch-and-learns, and events that need just the right mix of swag, setup, and standout print materials. Banners? Handouts? She’s got you covered. Nicole thrives on action, which is why she loves PowerCore—it gets her out from behind the screen and into the real world, where things actually happen, even if it is a few hours earlier than she prefers. She’s the kind of person who says ‘yes’ and figures out the parachute on the way down—and somehow, it always lands perfectly.  Today, she’s diving into the art of proper material selection so listen with the intention of inviting a web developer or marketing strategist to the team.