Single Best Things from Lunch with Greg

We started with corporate stories, and sales training data, and went non-stop until we had to end because

***Greg was on his way to pick up his largest check yet***

That's my Single Best Thing - next largest check.
Earlier this week I had a conversation where Ryan told me he used a Member, even though they were more expensive, because he understood the value.
Greg is dealing with this by moving his marketing activity into the place where buyers want him, not the lowest possible cost. And he showed me his secret weapon, EDDM, which Robert produces. Money for everybody.