The New York Times Told My Story. Here's Why Every Business Owner Should Care.

On July 22, The New York Times featured my story after Meta unexpectedly disabled all of my Facebook and Instagram accounts, including those for JuneteenthNY, an organization I've spent 17 years building. It reinforced a lesson every business owner should remember: never rely on social media alone. Platforms come and go, but relationships endure. That's one reason PowerCore is so valuable—we're building real connections, not just collecting followers. Pairing those relationships with your own email list, text messaging, and customer database creates a marketing ecosystem you control. If social media disappeared tomorrow, would your business still be able to reach the people who matter most?