I use feed forward to guide me in how to present new information to my team, as well as when I'm sharing new information with potential Realtor® prospects. I find the FF cards are a great check and balances source to be sure I'm properly sharing my point of view. They're also a great tool to know what other topics I should present in future presentations to both my team and prospects.

Perhaps the best benefit I get from FeedForward Cards is when other people disagree with me -- it lights a different point of view.

A new Member wrote "I thought I was joining a group of like-minded people" on the FeedForward Card from Orienation Essentials.
Showing that for them the concept of their behaviour - separate from their membership - to establish credibility for referrals was not intuitive.

When I refer to Paul I always include this phrase about his behaviour: "You'll never call him with a question, because 20 minutes before you think of the question he'll call you with the answer."

When I'm referring to the person, not the classification, I use a behaviour to clarify that.

One of my clients is an investor who purchases condos and rents them out.  I did a 7-minute presentation on real estate and taxes in a closing and received a FeedForward Card asking about how does a Section 1031 Exchange affect a closing.  A Section 1031 Exchange allows a seller to swap one property for another without taxable gain.  At that time, my client who is out-of-state was complaining about his taxes.  With a little research, I was able to find information on not just Section 1031 Exchanges but also on Reverse Section 1031 Exchanges which would allow my client to purchase a replacement property before he sells a property.  I gave a referral to a Section 1031 Exchange expert who had visited my team and my client sent me some new closings. 

A team memeber gave me the feedback "How much equity did you build in your rental apartment?"

This is a great question for many of my potential client referrals and somthing that I bring up when speaking with realtors all the time as when they are speaking with people who are renting currently, that are loosing out on builting their net woth with owning a property, and probably saving money by owning vs renting. This has been a conversation I've had with lots of referrals, especially first time homebuyers they have no past history of seeing this for themselves in their own experience.  I have a tool available that can show them the Rent vs Buy comparison and a big component of that is showing them the equity that they could be building by buying a home vs renting.

One of the best feed forward comments I received was early on asking about how I show return on investment for my marketing tactics like search engine optimization. This was a great question because clients ultimately care about this. Getting more website traffic alone is just a stepping stone metric but not the real reason why a client wants to appear at the top of the search engine results page. After that feed forward comment I started estimating ROI for my prospects as part of the discovery & proposal process. My business app dashboard I create for clients tracks this for digital ad campaigns. I think this has helped me secure clients. I don't know if this directly helped with any of the client referrals I have received. However the most common reason I get referrals from clients is the transparancy of all my services including 24 access to all marketing metrics, including ROI, via the clients business app.

I received a feed forward card a while back stating the listener was not aware that maintenance items like rotten wood on windows or degraded shingles on a roof falls on the homeowner, as maintenance is not a covered loss under a home insurance policy. As a result, I always talk to my exisitng and potential clients now about how maintenance items are not covered losses on a policy. It has provided many opportunities to refer our team's roofer for a free inspection, as our handyman who can easily address some of the maintenance concerns before they get too out of hand, as well asour mold remediation contractor! 

FeedForward Cards are such a helpful tool when presenting a 7-minute speech for the team. As a REALTOR®️, there are so many little details that go into each transaction, and sometimes you assume that others know things about what you do; when in fact, they don't. I received a card after a presentation about why I chose to switch brokerages to Coldwell Banker. I received a comment that they had no idea why brokerages were important, and were surprised by all of the details I provided.

 The general public probably doesn't know or care about which brokerage an agent is with, but to an agent, it can make a huge difference in their business. It is now a tactic I use in my listing presentations because it is necessary for my (potential) clients to understand how I will effectively market and showcase their property in order to get it sold. There are a lot of tools available to me that set me apart! In addition, I also let people know that I have a worldwide network of agents that I am able to connect them to, whether they or someone else they know, needs real estate assistance outside of Georgia.

Feed forward cards are a great tool to measure the clarity of your presentation and an opportunity to present in a more scenario based way the next time, as people (including me) tend to relate to scenarios that help them to remember people in their family, friends, and professional network.

On more than one occasion I have had a FF Question about what happens if you don't pass the life insurance medical exam. I called above five clients and asked if they knew someone who was either self-employed or in a job that didn't offer benefits. Right away she said "I just got married" and referred her new husband. He's a truck driver. Although he answered no to the "do you smoke" question in the health section of the application, and, of course the failed the medical exam because the blood/urine test showed him to be a smoker, he was happy to pay the higher rate of insurance premium to provide financial stability for his wife in the event that he should pass away. 

   It all started with a simple question on one of my Feet Forward cards about warranties offered by other shingle manufacturers. Intrigued by the question, I took it upon myself to investigate the warranties provided by various shingle manufacturing companies. Shortly after familiarizing myself with the different warranties, I received a referral from someone who was actively shopping around for various roof quotes. Despite being the third quote she received, I was determined to close the deal.

While going over her quote I was not only able to go over the warranty options for my company , but for other companies as well. 
I believe this knowledge is why she chose Roofing Done Wright as the company for the job.

When I gave a 7 Minute Presentation on the Department of Transportation's rule changes requiring new, updated estimates be provided for interstate moves any time the shipper (customer) makes any changes to the goods being shipped; a feed forward card stated that adjusting estimates to best match a customers situation post my in-home consultation with them. This question not only prompted my next 7 Minute be on tailoring estimates to fit my customer's needs, but it also prompted me to add to my talking points when discussing the estimation process with my clients. I now encourage the customer to keep an open dialouge with me so I may provide them with updated estimates any time they experience a change in move dates, addresses, budget, or the specific items to be moved.

I used this tactic most notably with a client who originally had an estimated budget of $15,000; but due to some unrelated and unforseen circumstances had her budget reduced to $10,000. I was however able to keep the conversation going and revise the estimate down from the original three turcks, to two and in the end, come in under budget at about $9,000.

I try to remember what I write for others on their FeedForward cards. It’s usually during the 7-minute presentations that I have those big “a-ha” moments of how I can make referral connections between people I know and PowerCore members. I really like the new FeedForward cards because they make me think about how I would introduce PowerCore members to my clients and other people I know. Not too long ago, I was subbing on the Canton Business Leaders team when Paul Mitchell gave a 7-minute presentation. Because I’m not a regular on that team, I was really paying attention to what Paul was saying that would help me make referrals. I’m also a client of Paul’s, so I know his business well, but hearing the depth of his printing and graphic design talent was quite helpful to me. I remember that I wrote on the back of the FeedForward card that I would start a conversation with a potential referral for Paul by asking the client where they got their business cards printed. It’s a natural opening.