Prospect came to me because a trusted member of my PowerCore network referred them. They were seeking to ensure they weren’t overpaying for the insurance on their restaurant, given their recent dip in business amid a pandemic. I earned their trust by showing them quotes from > 10 insurance companies, and illustrated how I could improve their coverage while saving them money on their insurance premiums.

James came from out of town and was a referral from a past client. He desperately needed a home as he had taken a job here but was living in corporate housing and was ready for his own space. We found a house and within one week of our search he was under contract and his stress levels were reduced. One month later he had a place of his own.

Using Realtors as my “client” for this question:

1. In the beginning, the reason they come to me is referral/word of mouth.

2. THAT reason is important to them because they know that a successful closing makes them look good to their clients; they want to know their clients are well taken care of with their purchase or sale.

3. The best closings are the ones where no one has to hear from the closing attorney afterward with issues and the smoother it goes, the better the Realtors look, and their word of mouth/referrals increased. My clients know that I want to help them look good!

A client hired me for a legitimation action. His child’s mother refused to allow him see his son due to his new marriage. The legitimation action was important to my client because it guaranteed that he would be able to be a parent to his son at all times—not just when it was convenient to his ex. His primary motivation for the action was so that he would have equal parenting rights. His legitimation action was granted, and he was ultimately awarded joint legal and physical custody of his son. He is now actively involved in his son’s life with an enforceable court order.

My employer client came to me when its employee was disparaging it on the internet. As word spreads quickly online, it was an important issue to stop. We were able to seek the court’s assistance and filed a motion to prevent the employee from making disparaging and false comments, which (1) stopped the immediate problem but (2) also let my client get back to focusing on business.

A client came to me to file a guardianship. My client came to me because her father, who has dementia was forgetting decisions he had made and threatening to go leave the assisted living and go home. Her Aunt, the father’s sister was encouraging this behavior and talking badly about my client. My client had a power of attorney but was afraid her father would revoke the power. Her motivation was to find a way to protect her father and make sure he stayed safe and she left like only a court document could give her the ability to protect him.

Felecia owns a dance studio in Fayetteville. She had already had a website that was built several years ago and had been maintaining updates on it on her own. She also had some Google ads running and a pretty steady social media presence. Felecia hired me to help her improve her online marketing efforts all the way around because her online brand looked dated and somewhat disjointed between online platforms.

This was important to her because she understood the importance of making a strong first impression online when people are researching dance programs to send their children. Her crucial motivation was that her personal brand was (and still is) one of excellence as a conservatory of concert dance. She felt it to be most important that her online presence reflected her same values of quality and excellence that she puts into her students’ dance programs.

She is proud to show off her new website knowing it reflects her same spirit of excellence.

1. Clients come to me from a referral source when they need financing for a home or refi.

2. They trust the referral that sent them to me and feel like they can trust me before they speak to me.

3. I make clients feel at ease going through the process and even prior to the start of the process by utilizing the referral source as a common ground.