When I start my workshop I say to the Keeper of the Time - "I end at 8:05, and it's your job to shut me up."

I want Members to know that I don't get to violate the timing rules.
If the timer goes off during my InfoMinute, I sit down - I don't finish my word. It's important for me to do what I tell others to do.

Every week, I use my InfoMinute to teach. Not pitch. Not list services. I teach my referral partners something they didn’t know about what breaks a business, and what actually fixes it.

It builds awareness because they walk away smarter.

It builds credibility because they see I’m not guessing, I’m guiding.

That’s how I make sure my 60 seconds work harder than most people’s hour.

One of the things that I try to instill in my clients is to be intentional about how they spend their money.

I allocate my spending very intentionally through the money, and one way I control this is to always pay cash for breakfast at meetings.

I think this shows credibility that I personally follow the same practices I encourage for my clients.

Whenever I sub for a PowerCore team I haven’t visited recently, I do one thing on purpose: I reuse an infominute that spells out exactly what an Elder Care Advisor does. Most people have never heard of my role, so I focus first on awareness. I explain that I guide families who feel lost—usually adult children facing urgent questions about dementia care, senior‑living options, and how to pay for it all. I outline how I assess medical, financial, and emotional factors, present vetted solutions, and stay at their side through the decision. Repeating that clear, concise infominute with every new group cements my credibility and makes it crystal‑clear who should think of me: families suddenly thrust into complex elder‑care choices who need an objective, compassionate navigator. 

I always wear a fresh branded T-Shirt, Polo, or hoodie to display my quality garments.

It's one of the best ways for me to build credibility.

One intentional thing I do during our PowerCore meetings to build awareness about my business is consciously sit in a different place each week. My purpose in moving around is to connect personally with a different team member or visitor at every meeting. Because I’m naturally outgoing and enthusiastic—a high-D on the DISC profile—I speak loudly, use big gestures, and bring energy to my interactions. By intentionally shifting seats and sharing my natural enthusiasm, I not only strengthen relationships but also make it easier for others to remember me and what I offer. This intentional approach helps build lasting connections and consistently demonstrates my credibility.

I make a point to sit in a different spot each week so I can interact with someone new. People get a feel for who you are in those small side conversations—like passing referral slips or chatting before the meeting starts. I always wear my nametag and come prepared. I also make sure to say hello when I arrive and goodbye when I leave. I want to be approachable, consistent, and present—because those little things help build awareness and credibility over time.