My company's most essential tools are our minds and ability to apply processes to troubleshoot issues. My brain tends to work in "If then" statements. If it's not the hard drive, and it's not the ram, and the powersupply is testing as good, then it must be the motherboard.

My clients benefit either because the solution comes quickly or because I will continue to work at the issue until I find the resolution.

At Roswell Junction, my “briefcase of tools” is a mix of technology, data, and people.

Essential Tools

• Tripleseat & Salesforce: These platforms both work as a CRM and keep our event pipeline organized and ensure no lead falls through the cracks. Both also have the ability to send communications out to leads, current and previous customers so that we keep in contact and at the forefront of their mind for when we are needed. 

• Sling Scheduling: Keeps labor efficient and ensures we’re staffed correctly for both everyday business and large events.

• Google Reviews & Customer Feedback: A real-time pulse on guest experiences that guides coaching and training.

• Product Mix Reports: Show what’s selling outside of events, helping us optimize menus, cross-sell opportunities, and vendor strategies.

• Creative Marketing Platforms:  Social media, email campaigns, our website and design tools that keep our messaging on-brand and engaging.

How Clients Benefit
By using these tools together, clients get seamless communication, smooth event execution, and a guest experience that feels thoughtful and intentional. Data-driven decisions mean menus are dialed in, staffing is right-sized, and the service is consistent. Feedback loops allow us to quickly address pain points and elevate highlights, so every guest interaction builds trust and loyalty.

In short, the way we use our “tools” ensures our clients don’t just rent space, they enjoy an elevated, worry-free experience that keeps their guests talking long after the event ends.