I remember the first time a Member shared the answer to this question.
I was standing in Chip Howard's office.
He looked up from his desk - a picture of him with his three children was on the credenza behind him - he said,

"This year we're having Christmas by PowerCore. It's our best Christmas ever."

That's why people join PowerCore. For their family.

My client Donna told me what she can do now is know that her clients are finding her on FB and engaging with her business, but she does not have to spend time on the wild west of social media and can just interact with her friends on her personal page.   My ideal client is someone who says they do not like to spend a lot of time on social media and with me managing their channels, they can know they have a prescence but they can spend time working on their business instead of posting content and sourcing photos.

Joe and Carmen were in an endless cycle of getting out of debt but going back into debt.  They are now able to aggressively pay off their current debt, prioritize their spending, and think proactively instead of flying by the seat of their pants.  They are also able to dream about what they can save for once their debt is paid off.

Brian, who owns a landscape architecture firm, once told me the difference my work made for him. When we started, his accounts receivable turnaround was 70 days—cash was tied up, and planning was stressful. After we streamlined his invoicing system with automated reminders and multiple payment options, his turnaround dropped to 41 days. The result? He told me he can now confidently take on larger projects without worrying about whether the cash will be there to cover expenses.

This good news is about my client Will, who handles maintenance at a senior living facility. Will calls me at the first mention of the “M” word—microbial growth. It gives him reassurance that professionals are on-site handling it right. His residents feel that same peace of mind. I assess the situation, confirm the source, and make sure it’s resolved correctly. Will doesn’t have to worry, and neither do they.

I’m Lacy Loyd, Disaster Recovery Expert.

Sara told me, ‘Now I feel safe and peaceful deep within myself—and I finally have a sense of direction.’ When she came to me, she was carrying a heavy mix of physical pain, emotional exhaustion, and unexplained tension. Through our guided inner work during our coaching sessions, something shifted. She felt a release—a lightness in her body and energy. What once drained her now feels like freedom. She’s reconnecting with herself and living with purpose.