What To Do To Get Referrals: Action > Action
7-Minute Presentations are a good way to learn, from friends, if our message is clear. When it is, we are ready to make more money!
· Share one way you have reused a 7-Minute Presentation in another format.
· What results did you get?
Response from Wendy Kinney
from the PowerCore Team
My brother called me because my parents wanted to get a reverse mortgage.
I called a mortgage guy and said "I need your 7-Minute about who should, and should not, get a reverse mortgage." In seven minutes I had clear direction to give my brother.
Since then when I'm referring to someone I'll frequently add, "Tell them you want their 7-Minute about . . ."
Nice prospecting tool for them.
Easy way for me to make the connection profitable, both ways.
Response from Christopher Lyboldt
from the Roswell 400 Team
One of my favorite ways to reuse a 7-Minute Presentation is by turning it into a longer presentation for professionals who regularly encounter families in crisis—like financial advisors, estate attorneys, and home-care providers.
For example, I took one of my PowerCore 7-minute (Bridging the Gaps in Eldercare)—which outlines the five biggest gaps families face—and converted it into a 20-minute discussion for a local Medicare advisory group.
This resulted in two immediate referrals from the audience and an additional invitation to speak at an event hosted by another advisor.
Reusing that 7 minute presentation outside the room multiplied its impact: it educated an entirely new audience, reinforced my credibility as an Elder Care Advisor, and opened doors for ongoing professional partnerships.