My brother called me because my parents wanted to get a reverse mortgage.

I called a mortgage guy and said "I need your 7-Minute about who should, and should not, get a reverse mortgage."  In seven minutes I had clear direction to give my brother.

Since then when I'm referring to someone I'll frequently add, "Tell them you want their 7-Minute about . . ."

Nice prospecting tool for them.
Easy way for me to make the connection profitable, both ways.

I reused my 7-Minute Presentation on leadership bottlenecks by turning it into a series of InfoMinutes for my weekly PowerCore meetings.

Each InfoMinute focused on a different moment from that same story: the awareness, the shift, and the breakthrough.

As a result, I now have two new clients.

I recently reused a 7-minute presentation for a resource that I use to market how I can help folks with their finances.  

This has been well received and has turned into several consultations.

One of my favorite ways to reuse a 7-Minute Presentation is by turning it into a longer presentation for professionals who regularly encounter families in crisis—like financial advisors, estate attorneys, and home-care providers.

For example, I took one of my PowerCore 7-minute (Bridging the Gaps in Eldercare)—which outlines the five biggest gaps families face—and converted it into a 20-minute discussion for a local Medicare advisory group.

This resulted in two immediate referrals from the audience and an additional invitation to speak at an event hosted by another advisor.

Reusing that 7 minute presentation outside the room multiplied its impact: it educated an entirely new audience, reinforced my credibility as an Elder Care Advisor, and opened doors for ongoing professional partnerships. 

Earlier this year, I reused my 7-minute presentation on Financial Reporting & Review as a client education piece. I turned the core message — how financial reports become tools for decision-making, not just paperwork — into a branded handout that I now share during client review meetings and in my newsletter.

The results were immediate. Several clients told me they finally understood how to interpret their Profit & Loss and Balance Sheet together. One even scheduled an extra review meeting to discuss trends in their gross margin.

By reusing that presentation, I reinforced my credibility with clients and turned educational content into deeper engagement — and stronger relationships.

I turned my 7-Minute Presentation into a one-page Helpful Hints handout for insurance agents. It gives simple prevention tips they can share with their clients. The goal: make them look proactive, not just reactive, when damage happens.

Those handouts have started real conversations with agents who now see Penco as a partner helping them protect their book of business. One idea shared once has multiplied its reach many times over.

I just reached my first 90 days as a PowerCore member and gave my very first 7-Minute Presentation last week. I spoke about my Full Compass Decision-Making Model, which helps people use four types of intelligence—mental, emotional, somatic, and intuitive—to make clear, aligned decisions.

What’s fascinating is that this topic is also part of my book and something I’ve presented in other settings. But the PowerCore process pushed me to refine how I communicate it—to make it simpler, sharper, and more relatable.

As a result, just a few days later, my team and I started reusing the illustration and some of the new language from that presentation to update my website and flyer. And this is only the beginning—it already made my message stronger and clearer!