What To Do To Get Referrals: Reaction > Decide
When you attended Fill the Filing Cabinet you identified 144 different topics about your business. Each topic would take six weeks of InfoMinutes – that’s 19 years of InfoMinutes!
Another thing you learned was to cover a topic three months before the referrals.
· Think ahead to April – what is going to be hot in your industry in April?
Are you starting a series about that next week? When your answer is no, share why.
Response from Wendy Kinney
from the PowerCore Team
In April I get a LOT (a lot, really) of referrals from CPAs.
What I see is boomerang Members.
The first year it happened I was curious so I started making "Welcome back" calls that included a "why?" question. Returning Member after returning Member said "My CPA told me my income was down year-over-year, and asked what I had changed. What had changed was PowerCore - so I'm back."
So my current series of InfoMinute ideas
is about reaching out to past Members,
and including them in a coffee appointment
with a new Member they haven't met -
- The new Member gets a new connection
- The previous Member is complimented
- I benefit both ways!