What To Do To Give Referrals: Sunlight Nourishes
Sunlight makes details clear. An Endorsement Letter does the same when it follows the Why — What — Now structure:
- Three sentences about Why my client needed you.
- Three sentences about What you did.
- Three sentences describing how my client’s life is different Now.
When I don’t have a referral I can write an Endorsement Letter about a Member’s work with my client. To GIVE.
Response from Tom Wallace
from the Peachtree City Team
Why:
My son-in-law called because they saw a squirrel peaking out of a hole in their front porch roof
He and my daughter wanted to ensure it wasn't running rampant in their attic
They needed a company they could trust to do a thorough investigation and get the job done right
What:
You came out promptly, looked things over, and gave them an honest assessment of what was going on and how to fix it.
You took care of the situation quickly and efficiently.
Ensured that they weren’t coming back
Now:
They can have peace of mind that their home is free from critters.
My daughter feels better now that they have a little one around.
My Son-in-law feels better about the home being secure from critters.
Response from Queen Val Valmond
from the South Gwinnett Team
Why:
Your client called us because their building was dirty and covered with mold and mildew.
They wanted it clean before an inspection.
They needed a company they could trust to do it right.
What:
We came on time and looked at what needed to be cleaned.
We used safe, eco-friendly products and strong equipment to wash the building and concrete.
We worked fast and made sure everything looked clean.
Now:
Their building looks bright and welcoming.
People noticed the difference right away.
The client was happy and signed up for regular cleaning to keep it looking good.
Response from Michal Spiegelman
from the North Point Team
Why:
You heard your client talk about feeling stuck in every area of her life.
She was working with a therapist but didn’t feel she was making real progress.
She was close to losing hope until you told her that I help women who have tried everything to get unstuck and move their lives forward.
What:
We scheduled a complimentary discovery call so she could feel seen, heard, and understood.
During that call, I offered a few levels of support so she could choose what felt right for her.
She chose to start a 3-month coaching package.
Now – Three months later…
She wakes up in the morning feeling excited to start her day.
She feels more fulfilled at work and clearer about her next steps.
Her relationships have improved tremendously, as she shows up with more confidence, presence, and joy.