What To Do To Give Referrals: Sunlight Warms
Sunlight can be soft or direct. Endorsement Letters work the same way. The method matters. How do you use Endorsement Letters to brighten a referral?
- Do you read them before referring to a Member you don’t know?
- Do you send the link to your client so they can see another person’s experience?
- Do you tell the story yourself, in your own words?
Share your method. Don’t repeat what someone else has said.
Response from Wendy Kinney
from the PowerCore Team
I often share the link to an Endorsement Letter with the person I'm telling about a Member.
Depending on their motivation and need I might share a link from an Endorsement Letter I wrote: https://powercore.net/api/attachments/13539_AndreaPackEndorsementLetter.pdf
or from an Endorsement Letter a friend I referred contributed: https://powercore.net/api/attachments/12301_NancyKaye.pdf
or this one because it expresses the right benefit: https://powercore.net/api/attachments/15505_Andrealetter.pdf
Endorsement Letters give my friend something to expect, and that makes them comfortable.
Response from Mary Block
from the North Point Team
I like to paraphrase to a referral, what I have read in endorsement letters for the Powercore member. I sometimes include a bit of that story in a 3-way email when making the introduction. My intention is that my customer or friend reads something that resonates and establishes connection before the two parties speak.