What To Do To Give Referrals: Sunlight Spreads
Sunlight doesn’t change the object — it changes how we see it. Your professional extra does the same for an Endorsement Letter. Tell us how you add light.
- Do you show it to them for review, before posting?
- Frame it for easy display?
- Print extras for Members to hand off?
Don’t repeat a response.
Response from Wendy Kinney
from the PowerCore Team
I do print one for every Member - and I leave space for them to write in the southwest corner.
After I read it I say:
"While I was reading you thought of someone - write their first name here" and I point to the open space.
"Then write, 'When I heard this I thought of you. I know Kelly well. I'm happy to make an introduction if you'd like.'"
My goal is for every Endorsement Letter I write to create more referrals.
There are many ways to accomplish that goal! This is mine.
Response from Mr. Jerome Mills
from the Peachtree City Team
I like to make Endorsement Letters a grand-slam event for the recipient by reading it aloud and framing it for easy display. While writing this answer, I also thought of someone I can write an Endorsement Letter for exceptional service.
Response from Tom Wallace
from the Peachtree City Team
I frame it so it's easy to display for the recipient.
I will implement the idea of making a copy for everyone at the table so they can hand it off to a referral.
Response from Queen Val Valmond
from the South Gwinnett Team
I bring awareness to the referral by inviting the Member to come forward during the presentation. I explain to the team why the endorsement letter matters and how it highlights trust and credibility. After presenting the framed letter to the Member, I ask someone in advance to take a photo so it can be shared on the PowerCore website, reinforcing recognition and connection.
Response from Lacy Loyd
from the Newnan Team
I like to frame the endorsement for display so it feels intentional and valued. I also share it with the group during the meeting so everyone can see the story and the impact behind it. That extra visibility helps the endorsement feel meaningful and easy to remember.
Response from Stacy Freemyer
from the Woodstock Team
I print and frame the letter to give to the member.
Response from Michal Spiegelman
from the North Point Team
As a new PowerCore member (4 months), I learn SO MUCH from the questions about Endorsement Letters. It is a great idea to make copies for all the members. And I love what Wendy shared in the comments below and the exact words she uses to encourage other members to refer to the Endorsement Letter's member. I just wrote a new Endorsement Letter, and I'll apply the ideas shared here when I present it to my group during our next meeting.