Greg G, the family law attorney on my team, reminds us that he always gives his cell phone number to client. 

 I had a client who was going through a divorce and several times he complained about the lack of accessibility and communication from his attorney.  It was easy to ask, "why don't you call their cell phone if you can't reach them at their office"..Less than a month later, my client had had enough and asked for an introduction to Greg.

The idea I shared was from Jon Pierce.  The Single Best Thing was from a recent Infominute when he mentioned that if someone calls and gets an automated response to leave a message when they really need to talk to a human, they will just hang up and move on to the next provider of the service they need; ultimately, never even knowing they lost a potential customer.

I was speaking to another business owner who was struggling with keeping up with his voice messages, returning calls, etc., and told him about Jon being able to provide a "fractional receptionist" for when he wasn't available to take calls.  He was very intrigued and wanted his contact information and offered an introduction.

Single best thing for me is more the overall concept which most members understand, believe in, express and execute.  it is all about the client and their needs and their wants.  we disappear and morph into what our client desires.. and if they are wrestling with that outcome, we are there to help guide them with integrity, honesty, and commitment

Robert, helping to put an actual value on someone's business, what is the business worth? How much do you know to sell it for? Are you leaving money on the table without professional assistance? Who are you selling to? I used this information with a prospect who has to sell his elevator business before investing and he did not even know where to start in order to sell his business. Was essentially running blind but I and Robert were able to give him better clarity and a plan of action to follow.

1. Grant Barton with NBS roofing, shared with me that when his crew are preping a home to place a roof, that they have two different types of tarps that they use. 
2. They have a mesh tarp that could be used over fish ponds or AC units or equipment that cannot be completely covered from light or air and also they have a regular heavy tarp which blocks most light and air. 
3. I recently shared this with my client Laurie, who was very concerned about granules from the shingles or small pieces of debris landing in her KOI ponds or damaging her newly installed aerotor fountain bowl for the fish.  She was also concerned that the tarp would stay in place during the process.  I shared with her that Grant and his crew would anchor her chosen type of tarp, whether mesh or regular heavy duty roofing tarp, into the ground, so that there would be no chance of any disturbance or harm to her prized KOI fish or their ponds and water features during her roof replacement. It was this superior attention to detail and paying attention to what is important to the client that won Grant and NBS roofing the deal. Laurie looks forward to HOA approval for her new roof. 

1. Ludi Aleman- Choice Floors Cherokee

2. Ludi shared a story in an info minute about a time where a homeowner who had old worn out flooring and Ludi showed up with a mobile showroom with lots of options for flooring so the homeowner was able to make a choice right then and there!

3. Recently I was talking with my inlaws about the worn wooden flooring in my new home and mentioned Ludi's services with a mobile showroom. They were shocked when I mentioned that Ludi can bring the service right to the home. My inlaws have worked with lots of flooring companies before and never had any of them bring that kind of service that Ludi provides. People like to have options and being able to see those options in person versus just in your head can make all the difference.

Dr Kelly Peterson

Chiropractor w/o the crack

Across the dining table - Curiosity. New possibilities of pain relief that lessened the fear of danger from cracking joints.

Dr. Kelly

That a misalignment in the upper cervical spine can cause symptoms like brain fog, fatigue, headaches, and even memory issues.

I was talking with a friend about how her husband had been struggling with those exact symptoms ever since a car accident two years ago. I remembered what Dr. Kelly had shared and asked if he had ever seen a chiropractor who specializes in upper cervical care. That conversation led to me referring her to Dr. Kelly’s office so he could get evaluated.

Amber Isaksen

the idea of marketing material can make multiple impressions. I know this fact and choose to supply our team with logo pens weekly at our table. 

I was speaking with a member who stated he was struggling getting his business name out there. Thinking of impressions, I asked what he did marketing wise, he was all digital. Sometimes having something tangible sticks with people longer. 

1. I shared Ludi's idea

2. In her InfoMinute, Ludi shared the idea that the carpet could look "tired" on/near someones staircase and how hard flooring could make the space look fresh.

3. I was talking with my fiance about this and he helped me rearrange my office space! The rug I have fits the space better the new way we have it set up, and I've had a lot of clients comment on how much they like the new arrangement - that it made my office look bigger!

Thanks Ludi, for the inspiration!

 The Idea: I shared a specific "Single Best Thing" from my team member, Christine: her high-quality massage services are available for only $100.00 per hour. 

  The Context: I used this during a conversation with a client who was expressing how overwhelmed and stressed she felt. When I suggested a massage to help her recharge, she initially hesitated, mentioning that she didn't think she could afford the expense of professional self-care right now.

The Difference: By sharing the exact, accessible price point Christine offers, I removed the "financial barrier" for my client. It transformed the conversation from a vague suggestion into a practical solution. The client’s tone immediately shifted from hesitant to interested; she asked for Christine’s business card and a formal introduction right then and there.   

Christine focuses on a de-stress massage over a deep (make it hurt) tissue massage. Her clients leave feeling like the weight of the world has been lifted off their shoulders. While asking my friend how she's been, she told me about all the "stress triggers" in her life right now. I asked her if she takes time for herself including getting a massage. She had not considered using a massage as a way to de-stress  and loved the idea of telling her husband to buy her a gift card. 

A single best thing I've been very impressed with is a theme Victoria from Xtreme Cleaning, a fellow member of the Woodstock PowerCore team has been using. 

Victoria has shown that her business doesn't just clean a home it reclaims living spaces for her clients. They take the stress, mental and physical toll of cleaning off the shoulders, back and mind of the homeowner.

I think we all know exactly what she is talking about as all of us have gone through a spring cleaning. A house clean before quests arrive or even a neglected part of a home we finally got around to cleaning. It's easy to remember how much of a mental and physical toll that can take on a person. When I tell my clients about Xtreme Cleaning I'm not just mentioning how good they are at cleaning. 

1.  I shared Jimmie Nettles' idea.  He "used it" on me when he was starting out as our new Music Minister.

2.  He ASKED ME -- the pianist -- "What do YOU want to see happening in this Music Ministry?"  

3.  I have used it many times when onboarding new consultants on my team.  I LISTEN to what THEY want; because, when something is THEIR idea, they will put their whole heart into it.   They become better business owners when they create something for themselves, and have leadership support -- instead of being TOLD what to do (micro-managing.)

The idea came from Wendy in the “How to Benefit from an Association” workshop.

The single best thing I shared was the statistics around follow-up. Eighty percent of clients need five or more contacts before deciding to do business. Meanwhile, 48% of competitors never make a second contact, 25% focus only on themselves during follow-up instead of asking for referrals, and 17% stop after three attempts. That leaves just 10% of professionals who consistently follow up—and they close 80% of the business.

I used this the very next day in a conversation with some AI vendors. They were genuinely surprised by how many touchpoints it actually takes, as they initially felt that five follow-ups was too much. It shifted their perspective and reinforced the importance of consistent follow-up. 

It was a great reminder for me too—that consistent, thoughtful follow-up isn’t pushy… it’s actually what sets you apart.

Yesterday in her InfoMinute, Renee Jenkins shared the phrase “tools for a lifetime.” It really resonated with me—not just because it fit her story and business so well, but because it reflects what we do together as a team.

I’ve already used that phrase with a few clients in different situations as we’ve talked about finding the right tools to help change their current circumstances. 

Thanks, Renee, for sharing such great verbiage! 👏

1. Alanna Blake-lawlor, with Ursula Associates.

2. A home warranty can give you confidence when buying a new home. And if you end up needing to use it, it's an incredible tool.

3. I talk about confidence pretty often as an auditor. My clients want to feel confident with their books, bond agents want to feel confident with their clients, etc. Whenever I bring it up now, I think of how reliable a home warranty sounded during Alanna's seven minute presentation. I try to make conversations about confidence into conversations about security and reliability now, and it gets the point across in a much more impactful way. 

People often ask what makes Acti-Kare different. Is it the companionship, the meal prep? The light housekeeping? The medication reminders? I always say - Those are tasks, but our Single Best Thing is something you can't see on a checklist: Peace of Mind. We recently had a son tell us that before one our caregivers started, he spent every work meeting staring at his phone, waiting for a crisis. Last Tuesday, instead of a crisis, he got a photo from the caregiver -  It was his mom, laughing while they made his grandmother’s biscuit recipe together. The text simply said: "We’ve got this. Focus on your day." 

That is our goal for you - Whenever you're ready to set that weight down, we’re here to help you carry it

1. Grant Barton – NBS roofing

2. during one of his info minutes, he shared some specialized equipment, i.e. foam shoes that he and his team can use for added attraction while they are up on roofs. 

3. As a painting contractor, I can share this with my clients while I am on site and let him know that Grant will be able to access hard to reach places because he has the tools to get up there  

 Oscar over at Three Brothers Group,  said something that honestly stopped me in my tracks. When working witha client and figuring out timeline , he told his client to renovate their kitchen now .Not right before selling, to boost the listing price,but just so they could enjoy it. That idea of living in the value you create! 

And it made me think about you. So many of my clients are sitting on equity right now, waiting for the “right time” to do something with it. But what if the right time is now? A refinance, a HELOC ,we could get you that backyard, that kitchen, that space you’ve been putting off. You’d actually get to live in it, enjoy it, make memories in it ,and then sell it when you’re ready.

That’s the kind of financial move I love helping people make. Not just building wealth on paper, but building a life you’re actually excited about. People deserve to live in their remodels before letting someone else enjoy it.

1. Last week during the Info Minute, Amber talked about branded merchandise.

2. What really stood out was her point about branded pens. People tend to keep them and not return them, which means your brand keeps circulating and reminding people of your business.

3. Later that week I was talking with a friend who’s preparing to table at some upcoming events. I mentioned that branded merchandise like pens could be a great way to get her name in front of more people. She really liked the idea and said she’s going to look at her budget to see if she can set aside some money for them.

I recenly substituted on the North Gwinette's team. Derek the landscaper and tree guru sahred that we should not trim the top of Krate Mytles, he calls it "krate murder". I shared that with my wife and said I will ask my gardener to not cut our Krate Myrtles anymore. I know this will resonate with others.