Proper funding, the appropriate titling and beneficiary designation of assets, is critical to the success of an estate plan.  My funding process extends the educational focus of my practice to educate and equip clients to be successful. Rather than doing the work for them, or just handing them a set of generic instructions, each client participates in a funding meeting where we review the concepts and then develop specific actions steps for each of their assets.  Then, with support from my office, each client does the funding work themselves.  This process actually reinforces the client's understanding of their plan.

I developed this approach to funding as a reaction.  Part of my process is reviewing the exisiting estate planning of my clients. I am consistently impressed with how many clients have exisitng plans that are otherwise adequate but are not funded. Many, many plans are not properly funded, and clients are very often unaware of the need.  I often hear, "no one ever told me." I don't ever want a single one of my clients saying that about their estate planning.

I think what makes me different from other photographers is my attention to detail. I edit my photographs until they are as perfect as I can make them; I remove distractions and clutter from backgrounds, straighten buildings, remove acne, reduce wrinkles, whiten teeth and eyes, and at times I’ll even shift the colors in an image to follow a color scheme. Even outdoors I bring lighting with me to fill in shadows and brighten skin tones and eyes. I want my photographs to be as beautiful as possible for not only my clients, but for myself, so I can be proud of them.

In the junk removal business there are 2 kinds of companies that would be considered my competition. 

The first kind of company is the 'one man in a truck with a helper' kind of company. These are small operations that normally operate as a side hustle for whoever is running them. The biggest distinction between my company and my competitors in this space is that while I am still a small company, I carry full lines of general liability insurance, workers compensation, and all of my vehicles are insured on a company policy and not a personal one. Most side gig junk haulers do not have any of these measures in place to protect their clients. 

The second kind of company is the corporate behemeth. Many of these companies are regional or national franchises. While all of their insurance is properly in place, many of these companies are both hard to work with and expensive. I have uniquely positioned my company to offer a professional service at a compettitive price by not taking on debt for equipment that is not necessary. This means that while our equipment may be more 'low tech' it gets the job done just as well all while passing along the savings to the customer. Additionally my customers can expect to talk to a real person right off the bat when they call and we can do in person estimates within a few days if sending photos is not something a client is able to do. 

BridgWorks (@bridg.works) consistently posts a helpful tip every day across the most widely used social media platforms. 

Yes, we do "the actual work" to help clients organize, stage, style, and move their homes - but we also educate clients so that they know why we follow steps we do.  We explain the whole process no matter where they are in the process.

Organizing, decluttering, and staging are an art; a science; active therapy.

Educating (and organizing) a client's mind is sometimes the biggest and most important step to getting rid of physical clutter.

We offer brand audits.  Like many things in business, brands change.  Possible changes could be to the brand itself, products/ services offered under the brand, the geography in which the brand is offered, etc.  Even if these things don't change, the competition certainly will change.  Our firm views brand protecion as a dynamic process, and suggests reviews over the life cycle of the brand.

what makes me different from others in my industry is a structured process designed to elicit great content. I develop the content of the video from the interview process, focusing strongly on the elements that comprise my client's "why".  The result is a dynamic presentation with emotional impact in clear, straightforward language that impacts clients..