What To Do To Get Referrals: Floodlight - Show the Whole Business

Choose a product or service you haven’t highlighted recently.

Pick one topic from that service (there are 36!) and begin your answer by sharing

  1. The product or service that clients pay for.
  2. The one topic you haven’t talked about.
  3. The reason you haven’t spent time on this:

—do you think we won’t understand it?

—is it something you do, but isn’t profitable?

Shine a floodlight on a part of your business we haven’t seen.

Curtis Turner III

Response from Curtis Turner III

from the North Point Team

One product I offer but have not talked about lately is Long Term Care.  Everyone needs it (unless your name is Musk).  You have to be in good health to get it.  The real benefit is your family, since they are the ones that will take care of you.  LTC reduces that burden. If you have not allocated any money to Long Term Care, you have essentially allocated all your money to Long Term Care.

 

Kelly Vandever

Response from Kelly Vandever

from the North Point Team

1.  The product or service that clients pay for - Helping a tenant find a rental property.

2.  I haven't talked advising the client what most landlords look for in tenant qualifications.  For instance, most landlords want to see 3 times the rent in monthly income and will want to see verification of income either with two months of pay stubs or up to 2 years in income taxes for self employed tenants.  Most landlords will require background and credit checks.  Landlords also request two months of bank statements.  If the landlord permits pets, then there will typically be additional costs for pet deposits (sometime non-refundable or partially refundable) and additional monthly charges for pets along with species, names, age, weight, breeds, decription, etc. on the pets.  

3.  The reason I haven't spent time on this is that while I have helped tenants find a property to rent, I haven't spotlighted the services because tenant placement is the least profitable of the services I provide.

 

 

 

 

Wendy Kinney

Response from Wendy Kinney

from the PowerCore Team

Harlan has a tool called My Filing Cabinet that does incredible things for InfoMinutes - 

  • Easily (really) define a topic
  • Quickly (really) identify six InfoMinutes in the series
  • Naturally (it's true)  write the six InfoMinutes confirming all six essential elements are included, and it's 60 seconds.
  • For extra credit, publish it on your profile page so prospects see it, and
  • the link shows up for your meeting,
  • and it auto attaches to a sub request.

YOWZA!

This tool is phenomenal.
It takes me about a hour to walk an individual through it -- longer if they haven't attended Fill the Filing Cabinet Workshop.

Which means I jump on a Zoom when someone is interested, and has the prereq.
I'd love to change that.  Melissa Moss guided a small group through, and saved the video. You could ask her for the link.

The reason I don't talk about it more is because I don't think most people want it.
Hope I'm wrong, because it really is awesome sauce.

 

 

Richard Rehme

Response from Richard Rehme

from the North Point Team

Intelligent Office provides witness and notary services for clients for clients who need help with this sort of document support while in our locations.  Notary services cost $5.00 and signature witnessing costs $2.00 each.  I usually don't spend time talking about these services as they are usually only useful to a small subset of clients (typically attorneys & real estate professionals) who happen to need the services on a very timely basis.  Their low cost and highly specific nature, means they’re not likely to be THE reason someone would refer a potential client to Intelligent Office. 

Mokwang Lima CPP

Response from Mokwang Lima CPP

from the North Point Team

One product my clients pay for is brand portrait sessions. 

An aspect I haven’t talked about much in PowerCore is guided posing, where I work with clients to show them exactly how to pose so they look confident and approachable on camera.

I probably don’t talk about it often because it’s something that really has to be experienced to clearly understand. I did do a 7-minute presentation on it once (that was fun).

Lots of clients will come to my studio saying, ‘I don’t know what to do with my hands,’ or ‘You’re going to have to show me.’ And when they hear that I WILL show them exactly what to do, there’s immediate relief.

 People who say they’re not photogenic or feel awkward in front of a camera are my favorite people!

Bill Cox

Response from Bill Cox

from the North Point Team

One of our solutions that we offer our clients is a Health Savings Account. In my time with the bank, I have never had a client open this account. The feedback that I always get when I have offered this is that they have this product with their health insurance through their employer, as an auto deduction, & it is free. It is a great solution for the right person, but that seems to be a small group of clients. I do ask the probing questions to see if they have a plan like this, & of course I present it to them, but that is rare. This product is not a revenue generator for me. 

Mary Block

Response from Mary Block

from the North Point Team

One topic that I have not yet discussed is residential elevators. They are our newest product so I will be highlighting them in my next series starting in a couple of weeks! Our stairlift manufacturer, Harmar,  acquired sole distribution rights for Pollock elevators last year. Pollock is an Irish elevator company that has made both residential and light commercial products outside of Belfast since 1983. Through-the-floor elevators require no cables and no shafts so they are an investment that add beauty and functionality to the home. I'm excited to share our latest product addition with everyone and to be able to provide the entire slate of home access products to our customers!

Lacy Loyd

Response from Lacy Loyd

from the Newnan Team

I want to shine a little light on something I haven’t talked about much, and that’s upholstery cleaning.

This is a service both residential and commercial clients pay for all the time, but it tends to stay behind the scenes.

One part of that service I haven’t really highlighted is body oil and odor buildup in upholstered furniture.

And the reason I haven’t spent much time on it… honestly, it just doesn’t sound all that exciting.

But here’s what’s interesting.

Over time, couches, chairs, that favorite seat in the living room, they start holding onto things regular cleaning just doesn’t touch. Body oils, lotions, everyday use, it all settles deep into the fabric.

So even when a space looks clean, it doesn’t always feel clean.

Professional upholstery cleaning pulls that out, refreshes the fabric, and brings that clean, comfortable feel back without replacing anything.

It’s one of those things people don’t think about… until they sit down and realize something just feels or smells off.

Stacy Freemyer

Response from Stacy Freemyer

from the Woodstock Team

One of the topics that I have not talke about is who my suppliers are where I get my product. it is something that I do but I dont get paid for it. I only have 2 suppliers  They are both Georgia's most respected distributors. Sutherland is a family owned distributor and Athena handles my most delicate ingredients. My produce and dairy. 

Michal Spiegelman

Response from Michal Spiegelman

from the North Point Team

 

 

I’m a Reiki Master, and for almost 30 years I’ve been teaching Reiki, a Japanese energy healing practice that supports relaxation, balance, and healing. I offer live virtual and home-study Reiki courses. As a coach and former social worker, I’ve seen that talk therapy alone is often not enough, because trauma lives in the body. Integrating energy healing into my work helps clients feel safer and more grounded. I haven’t shared much about it here because I wanted to focus on the more mainstream parts of my business. But Reiki is part of my daily life. I start and end each day with self-Reiki, and I’m grateful that more than 3,000 people have gone through my training.

Mark Salmon

Response from Mark Salmon

from the North Point Team

1) Tax representation with the IRS and State tax agencies

2) I have not talked about my ability to negotiate reduction in past taxes due, with offer in compromises or Currently not collectable states

3) I recently joined Power core so I have not yet mentioned my ability to negotiate tax debt yet. It will be in a future 7 minute presentation and parts will be in Infominutes to come.