Coming back to PowerCore after being away for almost 10 years, everything I say is new.

Ive been trying to focus on pests that are waking up now and will be peaking in the Fall.

It's almost like clockwork every year.

I haven't spoken about Virus and malware removal recently. Infection rates have dropped dramatically over the last few years and I think this is credited to both the end users, who are becoming more savvy to the potential hazards, and the increased focus on security that has swept through the IT field. We can clear most infections in a matter of minutes remotely and often times the majority of our investigation is verifying the absence of secondary infections or adding additional security to prevent the same infection from occuring again. 

This is certainly not seasonal, but if it were, it would be All-Spice because I don't like that season and it can happen anytime, but noone really wants it.

Jon Ongtingco

www.sohodvc.com

One of the aspects of my business that I do not often focus on is the holistic health lifestyle changes I recommend to clients in my practice. 

I always give stretching and exercises to my clients and will guide them on specific needs as we tackle their issues.  Physical modalities are done as needed as well.  I also can make recommendations on suppliments for diet goals.  I don't carry any products in the office so this is just guidance and recommendations based on the needs of the patient.  I often become a sounding board for patients that are told one thing by their MD but don't get their questions answered or their fears about what is happening.  I am able to take the time needed to explain so they understand and know the proper questions to ask when told about a procedure or recommendatoin form their doctor. It doesn't get me any extra money since I don't charge on time, but the peice of mind it creates with the patient is worth the effort.     

I haven't focused recently on the benefits of inviting a contact to visit.
Jason Conn and Jason Timmons have both expressed this to me recently.

Jason Conn  https://powercore.net/members/jason-conn is a mortgage lender and when his Team had a real estate HOT Seat he called Realtors, not to ask for business - to offer them an opportunity with benefit.
He said their response was magical.

Jason Timmons https://powercore.net/members/jason-timmons  is out and about a lot. He uses an introduction to any PowerCore Team (he subs all over) as a way to follow through with prospects and with clients. 
(When he subbed on the Peachtree City Team he invited Eric. In two weeks he has two Visitors accompanying him to a subbing appointment on the Paulding Team.)

Jacque Streever https://powercore.net/members/jacque-streever does this, too - with the same benefits. At Orientation Essentials last week a Panelist from a Team she subs at frequently shared how much she gives to the Team. And how much they value her.

An invitation to visit does three things:

1. Demonstrates that you like them; since 2009 people do business with people who like them.
2. Shows you are more valuable than simply what you do, you're as valuable as all the people you know.
3. Teaches them how to make a referral introduction to you!  (I like that one best!)

The important concept is:  
>it does not matter whether they're interested,
>> it does not matter whether they visit,
>>> it does not matter whether they join - 
the entire value is in the compliment of the invitation.
The best benefit comes from using it as a follow through technique.

Part of my business i have never spoken much about is Restaurant IT Services. It was not as profitable for me and i really did not receive alot of inquiries.

But for the past 9 months i have received 6 new restaurant clients, so moving forward i will speaking more about restaurant IT Services because it is a great need that gets overlook. Restaurants have a huge need for IT services because most of their infrastructure relies on technology.

I haven’t focused on commercial auto lately because most small contractors don’t realize there’s a real difference between personal and commercial coverage—so the conversations haven’t been coming up.

But that will change.  One, a personal policy can actually deny a claim if the vehicle is used for business.  And two, it often doesn’t properly cover employees or tools, which leaves a big gap.

The best time to address this is late winter into early spring, before contractors get busy, so they’re properly covered heading into summer.

I’ll be focusing on educating small business owners on closing those coverage gaps.

So if you hear someone say, ‘I just use my personal insurance for my work truck’—that’s my referral.

The part of my business that I haven't been focusing on lately is the Financial Wellness Workshops.

I've been focused more on personal financial coaching currently. However, I am working on my certification in Business Financial Coaching, and this will be a good offshoot of this part of my business.

With my connection to my Coach-Connections Financial Coach group, the offerings for Financial Wellness can be scaled to whatever needs a business has.  I look forward to sharing more about this aspect of my business later this year.

A part of my business that hasn't been spoken about, recently, during my  infoMinutes is Young Athletes Sports Massage.

I have not been receiving referrals from this group, probably because I haven't focused too much in this area.  

Yes, this is quite a profitable area, expecially for parents, grandparents, and Coaches who have children (16 & under) that are Athletic, but need additional muscle conditioning to improve their game

The season for this type of work has not passed.  It's actually here.  Fall and Summer are prime times for youth sports.  This is the time when children are outdoors more and those who are currently in organized teams, are scheduled for competitions, and sports meets.

As previously mentioned, the season for Young Athletes Sports is Fall & Summer.

Since Summer months are June july & August, What better time than to start speaking on the topic of Young Athletes Sports Massage

One part of my business I haven't addressed recently is my paid Eldercare Consulting service, in which families retain me for ongoing guidance through complex situations.

The reason I haven’t focused on it is intentional. Most of my InfoMinutes are designed to build awareness and trust around placement, because that service is the lion's share of my business.

But here’s the reality—some families don’t need placement right away. They need a thinking partner. Someone they can call when a hospital discharge happens, when siblings disagree, or when the plan keeps changing.

This service is not as profitable for me, but more importantly, it deepens the relationship and leads to better outcomes.

The service is not necessarily seasonal, but tends to accelerate from October through February, when families spend more time together and recognize changes in their aging parents.  

A part of my business that I havent spoken about reently is premises liability cases.   I haven't focused on these because they do not happen as often as motor vehicle accidents.   I have not received any referrals for these.  However, premises cases are profitable when managed properly.   Premises liability cases happen 24/7.  Therefore, the season has not passed.  As a result, I will be focusing on different types of cases that fall under this category.

One of the products that I do sell and I have not shared in an InfoMinute is that I can offer travel insurance. Most don't understand that your health insurance will not cover you outside of the US. So for less than $5 a day you can 100% coverage in case of Medical emergency.

Reason I have not focused on it is because I know other team members can offer a similar product. I would feel better clearing it with other members to make sure they are ok with me offering it. 

• are we already giving you referrals here? Referrals are not being given at the moment.
• Is it not profitable? If a policy is written it can be profittable
• Has the season passed? No season has not passed

Part of my business you haven’t heard about:
Commercial window cleaning — inside and out.

Why I haven’t focused on it:
I’ve been getting most of my referrals from houses, concrete, and HOAs… so that’s where my focus has been.
Also, many people don’t know I do windows so it’s been a blind spot.

Are we already referring you?
Yes and I appreciate it!
But mostly for pressure washing… not window cleaning yet.

Is it profitable?
yes on the pressure washind side and it will be  be soon— especially for businesses on monthly or quarterly cleanings.

Season:
It’s year-round, but spring and summer is peak.

What I’m focusing on now (3 months ahead):
Businesses with dirty or streaky windows getting ready for more customers.

What to look for:
Cloudy windows, cobwebs, storefronts, offices, restaurants ,places that look clean but the windows don’t match.

What to say:
 “I know someone who can make your windows look brand new.”

Close:
At Val’s Pressure Wash…
we make the whole property shine not just the ground.

A part of my Business that I rarely talk about is the details of what goes into a Mortgage Interest Rate. I probably havent focused on this because this is a complicated part of our Business and would need a 7 minute presentation to have enough time. I do plan to take one of my upcoming 7 minutes to discuss this topic.

Part of my business I haven’t focused on recently:
Organization volunteer and staff T-shirts.

Why I haven’t focused on this recently:
I have not talked about this part of my business much lately, but it is a strong referral opportunity for TeeShirt Slogans. So far, I have received one referral in this area.

This is also a profitable category for my business. Organization, volunteer, and staff T-shirt orders are typically home runs and can sometimes become grand slams because they often involve larger groups, events, and repeat opportunities.

Seasonality:
The season for this type of work is approaching. Spring and summer bring more sports events, festivals, community events, school activities, volunteer events, and outdoor gatherings where organizations need branded T-shirts for staff, volunteers, and participants.

Three-month focus:
Since it can take about three months from the time information is shared for referral conversations to start happening, I will be focusing three months in advance on organizations that are planning festivals, sports events, summer events, and community activities.

I've never talked about this in an InfoMinute, and I don't plan to make it a regular topic. I just want PowerCore to know it exists, because it might be a lifeline for the right person. 

I offer an advice-only service. The investment is $800 to start and $400 a month. No portfolio required. Just a CFP in someone's corner helping them make the right money moves.

Here's what that looks like. One in-office meeting a month creates the accountability that makes the difference between someone who knows what to do and someone who actually does it. Cash flow planning means they stop wondering where the money went and start telling it where to go. Access to Monarch Money keeps that visibility alive between meetings, not just during them. And retirement planning software turns a future that feels abstract into something they can actually see and work toward.

This is a good fit for someone whose assets are tied up in a 401(k) they can't roll over yet, or someone focused on getting out of debt. It's also, and I mean this lovingly, for the person who makes too much money to be this darn broke. They've read every book. They just can't seem to get out of their own way on their own.

I haven't shared about this because my availability for this offer is limited. 

One area I haven’t focused on recently in my InfoMinutes is my Networking Follow-Up Systems and Landing Page Builds.

This is where I help business owners capture the people they meet (at events, online, or in everyday interactions) and turn those connections into real opportunities using simple landing pages and automated follow-up.

Why I have not focused on it recently:

• I’ve been sharing more about funnels, but not consistently highlighting this specific solution
• It hasn’t been a lack of profitability — it’s actually one of my most valuable and scalable services
• I also realized I needed to refine how I explain it so it’s easier for others to refer me

I am Not consistently geting referrals for this — and that’s because I haven’t clearly positioned this as a specific referral opportunity.

Yes — this is one of my most profitable and repeatable services because it leads into:

• landing page builds
• CRM systems
• automation services
• long-term client relationships

This is actually year-round, but especially strong during:

• networking events
• conferences
• vendor events
• seasonal business spikes (spring, summer events, Q4)

This is always relevant anytime someone is meeting new people in business.

3 months in advance, I want to be known for:

👉 Helping business owners who are:

• actively networking
• attending events
• meeting potential clients

BUT…

👉 don’t have a system to follow up and stay connected

You can refer me when you hear someone say:

• “I meet a lot of people but don’t follow up”
• “I have a stack of business cards I haven’t contacted”
• “I need a better system to stay organized with leads”
• “I go to events but don’t get business from them”
• “I need a landing page or a way to capture contacts”

I help business owners and entrepreneurs build simple marketing systems that turn conversations into clients.

Specifically:

• Landing pages
• Lead capture systems
• CRM + automation
• Networking follow-up systems

“If someone is actively meeting people but not converting those connections into clients — that’s my person.”

One area of my business I haven’t talked about much lately is smoke remediation, specifically for properties where someone has been smoking inside. This is a profitable part of what I do, and it’s not something I’ve been getting referrals for, mostly because I haven’t brought attention to it. The need for this is year-round, especially with property managers, landlords, and homeowners preparing a space for a new tenant or getting ready to list and sell. Clients are looking to remove the smell and any residue left behind in paint, walls, and other surfaces so the property feels clean again. Knowing it takes about three months for these conversations to turn into referrals, I’ll be focusing on smoke odor and residue removal soon so when those situations come up, it’s an easy connection to make.

Today I want to eliminate a blind spot when it comes to referrals in my business.

So far you have heard me only speak about tenants.  I am now going to shift to Landlords.  Just like tenants landlords need to plan and budget for lease renewals.

The reason I haven’t talked about it much is because it’s not always top of mind. Office landlords tend to wait until a tenant gives notice and by then, they’ve already lost valuable time.

This is where I can create the most value. The earlier I’m involved, the more options we have.  Whether that’s renewing the current tenant, restructuring the lease, or positioning the space to attract the next tenant before it ever hits the market.

Here’s what I want you to know: office lease conversations typically start 6 to 12 months before a space becomes vacant.

So over the next few months, I’m going to focus on helping office landlords plan ahead and this way vacancies don’t catch them off guard.

If you’re talking to an office landlord who mentions a lease coming up, a tenant that may not renew, or uncertainty about their space, connect us early.

Because in office leasing, the best deals happen before the vacancy ever shows up.

Over the next five weeks, I’m going to have an in-depth talk about something I haven’t highlighted—pet screening.

Not because it isn’t important… but because it’s one of those behind-the-scenes systems property managers use to protect owners and keep good tenants.

At PMI East Atlanta, we use a third-party pet screening service called PetScreening that verifies vaccination records, behavior history, and assigns what’s called a PAW score. That helps owners make informed decisions instead of emotional ones—and it reduces risk before a lease is even signed.

The season for this is right before leasing—when owners are preparing to rent their property and wondering what to do about pets.

So three months from now, if you meet someone getting ready to rent out a home and they say,
“I’m nervous about pets,”
that’s a great introduction for me.

Because the right screening process doesn’t just allow pets—it protects the investment.

Part of my business you haven’t heard about:
My homeowner resource guidebook that lists companies and tradespeople from a large number of categories, from maintanance, to remodeling, to financing. The guidebook is upltimately going to become the launchpad for regular maintenance events where homeowners are invited to hear information on important homeowner topics and also meet same tradespeople in person. 

Why I haven’t focused on it:
I haven't promoted it at PC because it's in progress. I'm getting the first guidebook together now, which will then be the foundation for the first event. 

Are we already referring you?
I have gotten several referrals, but I am concious that real estate buying and selling requires a longer lead time. Plus, I have only been a member since November 2025.

Is it profitable?
The resource guidebook and future events are for marketing/lead generation mechanisms, so they won't be directly profitable. They aren't necessarily one of my File Drawers but part of my services that help people preserve and improve their home's value. 

Season:
I hope to have the Guidebook as a continual offering, but will make slight revisions in the 90 period prior to the change of seasons. So the first version, which will be out in mid-May, will Summer/Fall related maintenance items, and then I'll update it in July for Fall and so on. 

What I’m focusing on now (3 months ahead):
Summer and Fall related maintenance items. 

What to look for:
Look for people whose home maintenance seems like it is falling behind because they can't always find reliable resources or are not sure how to finance the work. 

What to say:
"I know a REALTOR who is connected to a lot of reputable tradespeople and she may be albe to help."

I have not yet focused on business returns  (S Corps, Estates, Trusts, C Corp, Partnerships)

1) No referrals yet for business returns 

2) Its very profitable 

3) I have not gone into business tax returns yet so I do not think many know I also do business tax returns. Plus most tax returns filed are individual and since we recenly passed the April 15th deadline, I was focusing on sharing the different aspects that make up individual returns. I will be expanding to business return preparation over the next 8 to 12 weeks. 

I will be sharing about the benefits and pitfalls for small businesses especially single owner businesses filing as S Corps. There are traps to look out for. The Internal Revenue Service frequently audit S Corps  Later I will share the main reason why. 

The part I want to spotlight of my business you haven’t heard much about recently—Respite Care for family caregivers.

I haven’t focused on this lately because most of my recent conversations have centered around long-term care clients. Naturally, that’s where many of the referrals have been coming from, so I leaned into that momentum.

But here’s the truth—respite care is highly needed and very profitable, and it often opens the door to long-term relationships. The reason we don’t see as many referrals is simple:
It hasn’t been top of mind.

And we all know—it takes about 90 days from when I plant the seed for you to start recognizing and referring those opportunities.

So here’s what I want you to start listening for:
When someone says:

• “I’m exhausted taking care of my mom or dad…”
• “I just need a break but I don’t trust anyone…”
• “I can’t even run errands without worrying…”

That’s my moment.

Seasonally, respite care peaks in:

• Summer months (when routines shift)
• Holidays (when families are overwhelmed)

So over the next 3 months, I’ll be intentionally focusing on caregiver burnout and relief solutions—so by the time summer hits, we’re already in motion.

My field is not just home care—it’s peace of mind.
We step in so families can step back, breathe, and come back stronger.

I am still relatively new to PowerCore, so there are a number of topics I intend to share that I have not yet had the opportunity to present. I am continuing to build out my rotation of InfoMinutes and introduce more depth over time. In addition, my line of business does not follow a seasonal cycle, so activity and client needs tend to remain steady and consistent throughout the entire year.

Something I haven’t talked much about recently in my business is water mitigation and helping homeowners through insurance claims.

The reason I haven’t focused on it is because it’s not something people think about until there’s already an emergency—and I haven’t been actively asking for referrals around it here.

But the truth is, this is one of the most critical services we provide. When a pipe bursts or a leak causes damage, homeowners are overwhelmed. They don’t just need a plumber—they need someone who can respond fast, stop the damage, and help guide them through the insurance process.

This season is actually year-round, but we tend to see spikes during colder months and heavy rain periods when pipes fail and flooding happens.

So three months from now, what I want to be known for—and what I’ll be educating more on—is being the first call when there’s water damage, and the trusted partner who can help navigate insurance claims the right way.

My ideal referral is a homeowner who’s had sudden water damage, a leak that caused damage to floors or walls, or anyone confused about what to do next with an insurance claim.

At Aqua Shield Plumbing, we don’t just fix the problem—we help protect the home and guide our customers every step of the way

I haven’t talked a lot about coaching my clients on their toxic family. 

The season for toxic family is summer travel and holidays, especially Thanksgiving. 

When I say toxic family, I mean in laws, parents, siblings, exes, and children. 

I am not referring to toxic romantic relationships. While I help with that as a ministry at church, I don’t prefer working with it for coaching. Because coaching is about taking responsibility for yourself, and people in these relationships are tired of having to carry the weight of the relationship. Typically not open to coaching. They are a better fit for counseling. 

I don’t promote it much because I ended up getting narcissistic women as clients. 

There are a lot of folks with toxic family who are under constant stress from it .  I love coaching on this topic. I help them rethink the situations, set boundaries respectfully and build up a positive identity. 

Being new to PowerCore, there's a lot about Local Reach Co. that my team hasn't heard about yet. My team knows the basics: I help local businesses get in front of thousands of new neighbors through a shared direct-mail card. But I haven't painted a clear picture of who those ideal clients are or when they need me most.

Why I haven't focused here yet: I'm still early. I've been heads-down launching my first publication and expanding to new communities.

What I'll be focusing on over the next few InfoMinutes:

Neighbor-to-Neighbor trust and the truth behind "we rely on word of mouth."
What most business owners really mean when they say that is they don't have a way to proactively get new customers.

On seasonality: While my own work isn't seasonal, my clients' needs often are. Three months out puts us in summer, so I'll be talking about the business types whose busy season is July and August, and then rolling into fall-focused referral triggers after that.