Think of a real client. After your work, what had changed for them? The result in your story shows what your client is able to do now, because of you.
The result is the opposite of the problem. It is the client’s change, not yours:
• Something became easier
• Something became possible
• Something became better
• Something became secure
Share the Client’s result. We’ll use it to give you referrals.

from the Decatur Team
When someone buys wood pellets from me, they get back some of their time and can leverage that gain into being more present with family. My sister is the person I use as my example. She's busy working and raising her family. She buys a bulk of pellets and I bring them to her. Over time, she gains extra time and then blankets everyone with just a little more love. And she delivers more smoky snacks!