What To Do To Give Referrals: Flash Ignites Opportunity

A Strobe Light doesn’t wait for movement — it creates it, one bright flash at a time. Referrals work the same way. They don’t appear by accident; they appear because you take action to make them possible.

Tammy has Team Members’ cards on her studio wall. Each time she looks up, it’s a flash — a reminder to think of who might need one of them.

A light that stays dark isn’t valuable.

To earn referrals you must make them visible for others. What do you do to trigger those flashes — stimulating opportunities to give?

Jon Ongtingco

Response from Jon Ongtingco

from the Cumberland Team

I occasionally introduce my employees to my team via the website. I speak unabashedly about members of my team to both family and friends because the more people that know that I know people, the more likely they are to ask, "Do you know someone who....?" 

I also carry anything my team has passed out with me. Drink Coozie, it's on my soda I'm drinking. Pens, in my shirt or my center console ready to be handed off to someone who needs a pen. Hand-offs will either be posted in my office or handed off to someone that I think would be interested. Keeping these items around reminds me and will sometimes prompt others who see it to inquire.

Wendy Kinney

Response from Wendy Kinney

from the PowerCore Team

Every day there is an opportunity for me to share the new information  I heard in the meeting that day.

EVERY DAY - by phone, by text, or in person, I say

  • "I heard something cool at my meeting this morning:"

I don't generate a referral with this method every day,
but more than once a week someone calls me and says

  • "Do you have a ________"

And - 10 times out of 9, I do!  Then I say:

  • "I know exactly who you want"
  • and I text them the link to Member's personal profile page.

Yesterday a friend asked "Is David Schleier still with you?"
(Interesting to me that he checked in before calling David again - what does that mean?)

Tom Wallace

Response from Tom Wallace

from the Peachtree City Team

I feel it's all about conversations, asking questions, and paying attention. Everyone I am acquainted with knows that I meet with a group of business owners each week, and they also know that I trust them to do business with them personally and feel very confident in the work they can do for others as well.

Another secret weapon I have for referrals is my wife.  I am always talking about my team as well as the folks from other teams that I interact with, and she is very willing to say during conversations with acquaintances, friends, and family that “Tom has a guy/gal that can solve your problem.  Let me get that info for you.”

Derek Ferwerda

Response from Derek Ferwerda

from the North Gwinnett Team

This answer may be controversial, but it's mine and it's a core conviction. 
strobe lights were intended for three purposes   entertainment, distraction at manipulate the onset of mental stability  being a lifetime martial artist, I recommend that everybody carry intense personal strobe lights as it has been proven to be one of the best self-defense tactics when illuminated with proper training. 

however, the concept of being light in the world is one. I also believe.  my form of a strobe light would be a candle  juxtaposition, a candle is centering, engaging, warming, and  rehabilitating.  

Be that soft light when you are presenting yourself and or a team member.  Do the work of having them already on the forefront of your consciousness, so in any environment that you happen to be a part of, you are ready to introduce them as a viable option of whatever need one may have who you encounter in life.  

I am a professional, Guitar Player first and foremost, and in my music circles, I have done more to give my Team member members business opportunities than anywhere else.  However, I am also an arborist, and I find all sorts of opportunities in my own arborist line of work to shine that Gentle candle toward someone in introducing them to a team member    If you want to parallel the constant of a strobe, be the person who is constantly having your team members on the forefront of your mind and consciousness so that you can bring them up as needed by others  

Lacy Loyd

Response from Lacy Loyd

from the Newnan Team

I create opportunities to give referrals by asking questions. People love to talk about themselves, what they have going on, plus what they’re working through. That gives me a glimpse into their world, which helps me recognize where one of my PowerCore Members might be able to help. Recently, I saw a friend selling furniture online, so I asked what was going on. She was helping clean out her dad’s home after he remarried because they were preparing to sell it. That opened the door for me to connect her with the Realtor in my group, explaining that involving an agent sooner rather than later could make the process easier. For me, asking one more question is often the flash that creates a referral opportunity.

Mark Salmon EA

Response from Mark Salmon EA

from the North Point Team

Everytime I speak to someone I listen for opportunities to refer.  During team meetings (when I sub or my own weekly team meeting) I listen for opportunities to connect someone I know who has an issue that needs resolution, to someone at that meeting. 

David Cameron

Response from David Cameron

from the Decatur Team

I dive into people's worlds when I converse with them. Constantly asking about their projects and to-do lists. Being personal to strangers has also been helpful. Trying to find those triggers wherever and whenever.

Ric Mershon

Response from Ric Mershon

from the North Fulton Team

Every session puts me in a room a lot of Members never see. I'm on-site at a client's office, sitting across from an HR director or a VP between meetings, and they talk. They mention a new hire starting, an office move, a leadership change.

So I built one habit into every session. Before I pack up, I ask what's changing in their business this quarter, not for the photos, but because I'm listening for a name I can hand to someone at my table. I keep those notes in one place and review them every Monday night, so when Tuesday’s meeting starts, I already know who I'm bringing something to, not just who I'm hoping brings something to me.

Audrey Williams

Response from Audrey Williams

from the Emory Team

I’m naturally an observer. Whenever I grab coffee with someone, no matter what team they’re on or what their classification is, I just listen. I pay attention to their body language, ask questions, and start with something as simple as how their day was before we ever get into business.

A lot of the time, people end up telling me about something they’re struggling with or a problem they need solved. That’s when I start going through the mental files in my head and think about who I know who might be able to help. If someone comes to mind, I make the connection.

For me, it’s the interpersonal relationships I have with people every day that keep the light shining bright. That mindset is also part of what makes Capocus and what I do so unique, so naturally, I wear it like a badge of honor. Over the past month, I’ve been able to send a few three way introduction emails just by doing this.