Every business needs to belong to three different types of associations -
- One where every member is a potential client (for you this might be a grief association) <deep>
- One where every member is a GateOpener (perhaps the Estate Attorney's SiG of the GA Bar association, or maybe a funeral director's association) <deep>
- One with the widest possible cross-section of business classifications (that's PowerCore) <wide>
<It's the balance of deep and wide that gives a business economic and long term stability.>
There are four expenses to consider for EVERY association:
- Cost of Membership (for PowerCore that's $149/quarter or $506 when renewing annually).
- Registration fee (for PowerCore that's $104).
- Cost of meeting location (each Team has a different set up)
- Cost of getting to know each other - we call it coffee - and we are VERY clear that each person pays for themself - we come together as peers, not as prospects. (Not all associations have that culture, but it's a good one for you at the start of your business!)
PowerCore offers some business development training that is invaluable as a new business.
They are free to Members - talk to the people you're having coffee with about this, too.
For you, as a new business, the Fill the Filing Cabinet Workshop is an incredible tool. It will help you market in every other association, on your own website, on LinkedIn, with affinity marketing - everywhere. This is the way to start a business.
Once a year we offer How to Build a Referral Marketing Plan and How to Benefit from an Association.
The cost for non-members is $150 each, so, if these are important to you, joining for 90 days would be cheaper than paying the non-member cost.