In my business, the line between transparency and authenticity is all about purpose and protection.

Being authentic means showing up as real, consistent, and trustworthy with staff, vendors, and guests. It’s being honest about challenges, clear about expectations, and genuine in how we communicate and make decisions. Authenticity builds connection and credibility; it’s always appropriate because it’s rooted in integrity.

Being transparent, however, means opening the curtain, and that’s not always wise or respectful. For example, I’m transparent about policies, goals, and performance expectations, but I’m not transparent about every internal discussion, financial detail, or personnel issue. Sharing too much can compromise privacy, morale, or professionalism, which is why that’s where the line is drawn.

So the boundary is this: I will always be authentic in what I communicate, but not transparent about everything I know. I share what’s relevant, helpful, and respectful, never what could harm trust, violate privacy, or undermine the team’s confidence.