In the email I first want to state the reason I am connecting them. So I state the problem and why I feel like making this connection is the solution. I also like to share my personal experience with the person that I am referring the client/patient to. This allows the client to see that I trust this person and how he/she has helped me. Additonally, I like to emphasis what sets this person apart from his/her competition. I also want to share that I am available as well moving forward and provide a segue for them to communicate. From there they can set up a meeting.

A referral is a triangle of communication. The person who gets credit for the connection is responsible.
When you use email to make a triangle connection, what do you include to keep yourself in the triangle? 
Do you tell how you know each person; share what they have in common; suggest a date and location for lunch? How do you GIVE good referrals?

Keep Yourself In The Triangle | Connection

Dr. Blake Carter

News