Multi-Factor Authentication can prevent over 99% of account-takeover attacks. It’s one of the cheapest, highest-ROI security controls available. Brandon called me in a panic after a staff member clicked a phishing email and entered their password. The attacker logged in immediately — but MFA stopped them cold. No data loss. No wire fraud. No weekend cleanup. That one extra tap on a phone saved tens of thousands of dollars. I’ve spent 25+ years securing business networks and cloud systems and work daily with Microsoft 365, identity security, and real-world breach response. I’ve seen exactly what happens when MFA is missing — and when it’s in place. I’m a great referral for the business owner who says, “We’re too small to be a target.” Just say: “My IT consultant helped us lock down logins so a stolen password can’t wreck our business.” The benefit? Even if a password is stolen, attackers still can’t get in — protecting money, data, reputation, and sleep. Ask them: “If someone stole your password today, would anything actually stop them from logging in?”